About The Position

We are seeking a strategic, data-driven Senior Product Marketing Manager, Marketing Analytics to drive innovation and measurable business impact across our commercial marketing organization. This Marketing Analytics role, within the Global Marketing Engines and Experiences team, is integral to enabling frontier full-stack and discipline marketers through a modern suite of intelligent analytics tools known as the Marketing System of Learning (SOL). The Marketing System of Learning delivers unified data and real-time insights through shared language, integrated data engineering, and closed-loop learning. As the Senior Product Marketing Manager for SOL, you will play a pivotal role in delivering high-impact analytical tools across the marketing funnel, accelerating adoption and usage of SOL within our commercial and global marketing teams, and shaping the development of AI agent use cases, workflows, and business requirements. This role is part Product Management and part Product Marketing. As a Product Manager, you will own and lead the product roadmap for a subset of products within the System of Learning. You will work with data engineering, data science, analytics, and AI center of excellence to ideate, onboard new data sets, unlock new AI capabilities, and influence UX that drives Marketer MAU. As a Product Marketing Manager, you will work closely with our business stakeholders and marketing SMES to deeply understand their business, analytics needs, and how they are using the System of Learning. You will co-write business requirements and ensure that business requirements come to fruition through your partnership with the technical development teams. You will also lead the development of value props, exec comms, and drive landing and readiness through writing, video, and live sessions, with a focus on Marketer MAU. Join us in shaping the future of marketing. With the System of Learning being one of the Marketing Organization’s top five priorities, this role is central to frontier marketing transformation—redefining how marketers learn, optimize, plan, and execute in a data-driven, AI-first world. If you’re ready to lead change and set new industry standards at scale – get ready!

Responsibilities

  • Drive innovation and measurable business impact across the commercial marketing organization.
  • Enable marketers through the Marketing System of Learning (SOL).
  • Deliver high-impact analytical tools across the marketing funnel.
  • Accelerate adoption and usage of SOL within commercial and global marketing teams.
  • Shape the development of AI agent use cases, workflows, and business requirements.
  • Own and lead the product roadmap for a subset of products within the System of Learning.
  • Work with data engineering, data science, analytics, and AI center of excellence.
  • Ideate and onboard new data sets and unlock new AI capabilities.
  • Influence UX that drives Marketer MAU.
  • Understand business stakeholders' analytics needs and how they use the System of Learning.
  • Co-write business requirements and ensure their fulfillment with technical development teams.
  • Lead the development of value propositions, executive communications, and readiness materials.
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