Senior Product Marketing Manager, IoT

Kore Wireless

397d

About The Position

The Senior Product Marketing Manager for IoT at KORE Wireless is responsible for driving product marketing strategies and initiatives in the rapidly evolving IoT landscape. This role involves conducting market research, supporting sales teams, managing product launches, and creating compelling content to articulate the value of IoT solutions. The ideal candidate will have a strong understanding of the IoT ecosystem and a proven track record in product marketing within the technology or telecommunications sectors.

Requirements

• Bachelor's degree in Marketing, Business, or a related technical field; MBA preferred.
• 5-7 years of product marketing experience in the technology or telecommunications industry, with a focus on IoT solutions preferred.
• Good understanding of the IoT ecosystem, including technologies, platforms, and regulatory considerations preferred.
• Exceptional communication and storytelling skills, with the ability to translate complex technical concepts into clear, compelling narratives.
• Experience conducting market research and competitive analysis to guide strategic decisions.
• Demonstrated ability to work collaboratively across functions and lead through initiative and influence.
• Agile and adaptive to changing market dynamics, with a positive and innovative mindset.
• Comfortable in a fast-paced, results-oriented environment.

Responsibilities

• Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the IoT space.
• Support global sellers with tools, materials, and training to effectively position and sell products.
• Build and maintain use case-driven sales playbooks.
• Perform win/loss analysis, either independently or in collaboration with an external agency.
• Create compelling content such as sales collateral, product videos, website messaging, and blog posts.
• Independently plan and manage product launches and marketing campaigns, measuring their success and adjusting strategies as necessary.
• Engage with customers, partners, and analysts to gather feedback and insights that inform product and marketing strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree