Senior Product Marketing Manager - Insight Hub
This job is no longer available
There are still lots of open positions. Let's find the one that's right for you.
About The Position
You will be joining a smart, curious, and supportive team of product marketers who are passionate about go-to-market excellence. Here at SmartBear, you will get to lead the product launch process - working cross-functionally to define and promote market-leading products. You'll work closely with SmartBear's observability teams, embrace a developer-centric observability mindset, and emphasize the importance of standards like OpenTelemetry. As a Senior Product Marketing Manager, some of the main tasks you can look forward to in this role include: Go-to-Market Strategy: Develop and execute comprehensive strategies for product portfolios to align with business goals and market demands. Content and Collateral Development: Produce and update product collateral, including webinars, blog posts, eBooks, datasheets, presentations, and competitive analyses. Messaging and Positioning: Develop clear & compelling and customer-centric product positioning, value propositions, and messaging that differentiates the product in the market. Pricing & Packaging: Create, communicate, and maintain pricing & packaging models and their impact on the business. Sales Enablement: Develop and deliver training materials for sales teams and partners, ensuring a unified approach. Industry Thought Leadership: Establish thought leadership by advocating SmartBear's narrative to customers, analysts, press, as well as influencers.
