Senior Product Marketing Manager - Fixed-term contract - Video Games

Keywords Studios • San Francisco, CA

90d

About The Position

Since 1998, we've been on a mission to reshape how players interact with their favorite games, growing into a global team of over 12,000 professionals spread across 70+ studios in 26 countries. We are always there to lend a hand to video games developers and publishers by offering a wide range of solutions: from art and audio to testing, localization and finally - Player Engagement - which is one of the fastest-growing Service Lines at Keywords Studios. Player Engagement provides technical support, community management, and trust & safety services for a wide range of AAA and Indie studios in the gaming industry. Join us in our mission to build engaging player communities and offer outstanding experiences! 🎮🔥 If you want to grow your career in the gaming industry as a Senior Product Marketing Manager, apply now! You will play an important role within our clients Live Services Marketing organization. You will support the Product Marketing function across a variety of mobile games, drive marketing strategy on important projects promoting awareness, adoption, engagement, and retention of our players.

Requirements

• Bachelor’s Degree or equivalent in business or related field.
• At least 10+ years of experience in mobile marketing, product marketing, or brand marketing.
• At least 5+ years of experience in the gaming industry (ideally in mobile gaming).
• Experience working on world-class IPs such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball®.
• Analytical marketer who can translate data into actionable insights.
• Experience managing a cross-functional team in a large organization.
• Integrated Marketing experience including paid, owned, and organic channels.
• Strong project management skills.

Responsibilities

• Define longer term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services.
• Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies.
• Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle.
• Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team.
• Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand).
• Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency.
• Work with the Creative team on marketing asset development.
• Collaborate with Analytics to build accountability (targets, experiments).
• Produce campaign post-mortems to highlight insights for Growth & Studio team.
• Partner with finance and operations on budget management for brand programs.
• Manage marketing campaign calendars, asset deliveries, and messaging for target audiences.
• Work in partnership with 1st Party and ASO to test and implement improvements across app stores.

What This Job Offers

• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees