Pure Storage-posted 3 months ago
$176,000 - $265,000/Yr
Full-time • Senior
Santa Clara, CA
5,001-10,000 employees
Computer and Electronic Product Manufacturing

The Pure Storage Product Marketing team is a dynamic and innovative group responsible for defining our market narrative, crafting compelling product messaging, and enabling our sales force to articulate the unique value of Pure's solutions. We are a band of storytellers, strategists, and evangelists, passionate about translating complex technology into impactful customer benefits. We work closely with product management, sales, and corporate marketing to drive product adoption and market leadership. Join a team that is not only defining the future of data storage but also empowering our customers to achieve their most ambitious goals. Pure Storage is seeking a highly motivated and experienced Sr. Product Marketing Manager to focus on the Financial Services market. In this exciting and pivotal role, you will be instrumental in shaping how Pure Storage engages with and serves financial institutions. You will be responsible for developing and executing comprehensive go-to-market strategies, crafting compelling messaging that resonates with financial services audiences, and enabling our sales teams to effectively address the unique challenges and opportunities within this critical segment. This role offers the unique opportunity to combine your passion for innovative technology with a deep understanding of financial services needs, directly contributing to our mission of helping customers build a better world with data.

  • Define and articulate the Pure Storage value proposition for the Financial Services sector.
  • Conduct in-depth market research to identify key trends, customer needs, and competitive landscapes specific to banking, insurance, capital markets, and FinTech.
  • Develop comprehensive go-to-market strategies, including target audience segmentation, messaging, and sales enablement plans tailored for Financial Services.
  • Craft engaging and persuasive content, including solution briefs, whitepapers, presentations, website copy, sales playbooks, and case studies.
  • Collaborate with cross-functional teams to develop compelling Financial Services-specific demos and solution architectures.
  • Equip our Financial Services sales teams with the knowledge, tools, and resources they need to confidently position Pure Storage solutions.
  • Deliver enablement focused sales plays, impactful training sessions, and sales collateral.
  • Partner closely with our Financial Services team to capture business priorities based on sector requirements and feedback.
  • Work hand-in-hand with Growth Marketing to execute integrated campaigns, events, and thought leadership initiatives targeting Financial Services.
  • Collaborate with our Financial Services sales leadership to identify and pursue key opportunities.
  • Represent Pure Storage at industry events, conferences, and customer engagements focused on the Financial Services sector.
  • Evangelize Pure's solutions, share customer success stories, and contribute to Pure's reputation as a trusted partner in Financial Services.
  • 7+ years of product marketing experience, with a strong focus on enterprise software or hardware solutions.
  • Proven experience in the Financial Services market (banking, quan/hedge, insurance, FinTech), understanding its unique compliance requirements, regulatory environments, and solution needs.
  • Exceptional written and verbal communication skills, with a demonstrated ability to create compelling and concise messaging for diverse audiences.
  • Strong analytical skills, with the ability to translate market insights into actionable strategies and compelling narratives.
  • Ability to work effectively in a fast-paced, dynamic environment and manage multiple priorities simultaneously.
  • A collaborative spirit and proven ability to work cross-functionally with sales, product management, and corporate marketing teams.
  • Bachelor's degree in Marketing, Business, Engineering, or a related field; MBA preferred.
  • Flexible time off
  • Wellness resources
  • Company-sponsored team events
  • Incentive pay and/or equity
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