Airtable-posted 2 months ago
San Francisco, CA
501-1,000 employees
Publishing Industries

You own customer storytelling for Airtable with the strategic mindset of a product marketer. You identify compelling AI use cases, work directly with customers to extract their stories, and create detailed, demo-led content. You write the narrative, create the demo, and ensure every story teaches something specific. You're deeply curious-the kind of person who asks 'why did you build it that way?' and 'what happens when X breaks?' until you truly understand not just what the customer built, but why it matters and how it works. You're looking to pioneer a new approach-customer stories, demos, testimonials, and use cases that show real people solving specific problems with working demos. Not corporate hand-waves, but real builders-by name, by role, by actual challenge-demonstrating their AI-powered Airtable implementations. Success in this role is not program management, it's developing engaging content that positions our builders as AI leaders.

  • Identify and qualify high-impact AI use cases solving real business problems at scale
  • Conduct deep-dive customer interviews to understand workflows, challenges, and outcomes in detail, asking questions until you really understand
  • Lead demo sessions where customers walk through their builds. Capture these sessions, then recreate them as working demos with anonymized data
  • Write focused stories that go deep on problem, AI-powered solution, and measurable outcomes
  • Produce demo videos-handle filming, basic editing, and scripting (partner with creative for high-production needs only)
  • Use AI tools extensively to accelerate content creation-transcription, synthesis, drafting, editing
  • Build and manage our customer story database from publication and beyond to event speaking, future references, and more
  • Maintain searchable library tagged by use case, industry, AI features, company size, personas, story usage
  • Coordinate with Sales, CS, and PMM to identify which stories support campaigns and sales plays
  • Own insights and iteration using engagement usage and pipeline data to refine which stories we tell next
  • Partner with demand generation on distribution plans
  • Partner with PMM on customer stories supporting broader campaigns
  • Package stories for field use with Sales Enablement
  • Collaborate with Marketing, CS, and Value team on expansion stories and AI adoption patterns
  • Support AR/PR with customer validation
  • Work with Field Marketing & Events to identify and prepare customer speakers for virtual and live events
  • 5+ years in product marketing, customer marketing, or technical content at B2B SaaS companies
  • Exceptional storytelling and writing for technical/business audiences
  • Daily AI tool user-show us how you've used AI to accelerate your work
  • Strong customer relationship skills and ability to extract stories through thoughtful questioning
  • Autonomous operator-manage your pipeline, prioritize work, don't wait for direction
  • Technical aptitude-learn platforms quickly and understand implementations
  • Portfolio of customer content you've personally created
  • Demo-led, video-first, or interactive customer content experience
  • Basic video production skills-comfortable filming, editing, adding graphics
  • Airtable or similar platform expertise (no-code, automation, workflow tools)
  • AI/ML product marketing or AI transformation content experience
  • Customer content that Sales actively uses and credits with deal influence
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