Airtable-posted 2 months ago
$177,000 - $277,600/Yr
Full-time • Mid Level
501-1,000 employees

You own customer storytelling for Airtable with the strategic mindset of a product marketer. You identify compelling AI use cases, work directly with customers to extract their stories, and create detailed, demo-led content. You write the narrative, create the demo, and ensure every story teaches something specific. You're deeply curious—the kind of person who asks 'why did you build it that way?' and 'what happens when X breaks?' until you truly understand not just what the customer built, but why it matters and how it works. You’re looking to pioneer a new approach—customer stories, demos, testimonials, and use cases that show real people solving specific problems with working demos. Not corporate hand-waves, but real builders—by name, by role, by actual challenge—demonstrating their AI-powered Airtable implementations. Success in this role is not program management, it’s developing engaging content that positions our builders as AI leaders.

  • Identify and qualify high-impact AI use cases solving real business problems at scale
  • Conduct deep-dive customer interviews to understand workflows, challenges, and outcomes in detail
  • Lead demo sessions where customers walk through their builds and capture these sessions
  • Write focused stories that go deep on problem, AI-powered solution, and measurable outcomes
  • Produce demo videos—handle filming, basic editing, and scripting
  • Build and manage our customer story database from publication and beyond
  • Maintain searchable library tagged by use case, industry, AI features, company size, personas, story usage
  • Coordinate with Sales, CS, and PMM to identify which stories support campaigns and sales plays
  • Own insights and iteration using engagement usage and pipeline data
  • Partner with demand generation on distribution plans
  • Package stories for field use with Sales Enablement
  • Collaborate with Marketing, CS, and Value team on expansion stories and AI adoption patterns
  • Support AR/PR with customer validation
  • Work with Field Marketing & Events to identify and prepare customer speakers for virtual and live events
  • 5+ years in product marketing, customer marketing, or technical content at B2B SaaS companies
  • Exceptional storytelling and writing for technical/business audiences
  • Daily AI tool user—show us how you've used AI to accelerate your work
  • Strong customer relationship skills and ability to extract stories through thoughtful questioning
  • Autonomous operator—manage your pipeline, prioritize work, don't wait for direction
  • Technical aptitude—learn platforms quickly and understand implementations
  • Portfolio of customer content you've personally created
  • Demo-led, video-first, or interactive customer content experience
  • Basic video production skills—comfortable filming, editing, adding graphics
  • Airtable or similar platform expertise (no-code, automation, workflow tools)
  • AI/ML product marketing or AI transformation content experience
  • Customer content that Sales actively uses and credits with deal influence
  • Comprehensive benefits package including health insurance, stock options, and incentive compensation
  • Opportunity to receive restricted stock units
  • Flexible work environment with remote options
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