Senior Product Marketing Manager, Crypto
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About The Position
We're seeking a data-driven and growth-oriented Product Marketing Manager to lead SoFi's go to market strategy for Crypto. This role will play a pivotal role in defining the value proposition, go-to-market (GTM) plan, acquisition, and engagement strategy as SoFi re-enters Crypto. As the Product Marketing Manager, you will define and drive marketing strategies based on deep consumer insights and a passion for helping Americans realize their financial ambitions. You'll collaborate closely with product, brand, channel owners, lifecycle, finance, and the business unit to define our messaging, positioning, and channel mix to inform our go to market strategy and drive strong business outcomes. This is a high-impact, hands-on individual contributor (IC) role with a unique opportunity to inform SoFi's re-entry into crypto and shape how we evolve and grow in the category.
