Senior Product Marketing Manager – ARIA CORE (US Remote)

Siemens Healthineers•Atlanta, GA

2d•Remote

About The Position

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions. Leads global product marketing initiatives for ARIA CORE, working in close partnership with an existing Senior PMM to drive clear positioning, scalable go-to-market execution, and commercial impact across regions.

Requirements

Bachelor’s degree in Marketing, Business, Life Sciences, Engineering, or a related field (or equivalent experience)
7+ years of experience in Product Marketing, Product Management, or closely related commercial roles
3+ years in a senior or lead Product Marketing role with ownership of defined product or platform areas
Proven experience leading global go-to-market strategy and execution for complex B2B software or platform offerings
Experience developing positioning, messaging, and value propositions for enterprise or regulated markets
Demonstrated ability to translate technical, clinical, or operational complexity into clear customer and sales narratives
Strong experience partnering cross-functionally with Product Management, Sales, and Regional Marketing teams
Experience supporting multi-region or global launches, with alignment across central and regional stakeholders
Excellent written and verbal communication skills, including executive-level presentation and influence

Nice To Haves

Advanced degree (MBA, MS, MPH, or equivalent)
Experience in healthcare IT, oncology software, medical device software, or other regulated enterprise environments
Prior exposure to or experience marketing to clinical, operational, and IT buyer personas
Experience serving as a subject matter expert for assigned product domains, supporting field teams and customer engagements
Familiarity with regulatory, clinical, and claims review processes relevant to healthcare technology
Experience contributing to platform or portfolio-level marketing strategies, beyond single-product ownership
Comfort operating in a matrixed, global organization with shared ownership and clearly defined accountability

Responsibilities

Global Strategy & Positioning Co-own global positioning, messaging, and value propositions for ARIA CORE PLATFORM in partnership with other Senior PMM's.
Define and refine target customer segments, buyer personas, and global use cases across clinical, operational, and IT stakeholders.
Partner with Product Management to incorporate global market and customer insights into roadmap and release planning.
Go-to-Market & Portfolio Execution Lead or co-lead global go-to-market planning for ARIA CORE releases, feature launches, and capability expansions.
Own defined GTM workstreams (e.g., specific modules, workflows, segments, or regions) to ensure clarity of accountability.
Support consistent global execution while enabling appropriate regional adaptation.
Clinical & Technical Expertise Translate complex clinical workflows, system integrations, and technical capabilities into clear, differentiated customer value.
Act as a global subject matter expert for assigned ARIA CORE domains, supporting regions, Sales, and Marketing.
Ensure messaging and claims align with regulatory, clinical, and operational realities.
Sales Enablement & Field Support Develop high-impact sales enablement assets including value narratives, competitive positioning, demo stories, and objection handling.
Partner with regional marketing and sales enablement teams to support training and field readiness globally.
Cross-Functional Collaboration Work closely with Product Management, Clinical, Services, and Commercial teams to align strategy and execution.
Coordinate closely with the existing ARIA CORE Senior PMM to ensure clear ownership, minimal overlap, and efficient execution.
Contribute to broader Digital Oncology portfolio strategy and senior-level marketing initiatives.