Senior Product Marketing Analyst
About The Position
POSITION SUMMARY: The Sr Product Marketing Analyst reports to the Sr Manager, Product Marketing and focuses on strengthening product market fit of our Environmental Solutions products and services to drive business growth. The Sr Product Marketing Analyst leverages customer insights, to elevate the value of new and existing products for internal and external customers by delivering superior product support through development of positioning and messaging, collateral, internal training support, and promotion. The Sr Product Marketing Analyst collaborates cross-functionally at every phase of product support from the initiation of new programs or products all the way to execution and distribution of programs and product support to ensure customers’ needs are met. The Sr Product Marketing Analyst is a highly visible, high functioning, and cross-functional role which proactively seeks to ensure our offerings are effectively positioned to address customer pain points and deliver measurable value. PRINCIPLE RESPONSIBILITIES: Product marketing owner of select Republic Services products; charged with delivering profitable revenue growth through ongoing assessment of product needs, capabilities, reporting, and market insights. Organizational advocate for select products in developing sales collateral, internal communications, awareness programming, training programs and online tools. Collaborates cross-functionally with Sales, Customer Insights, Integrated Marketing, Brand Management, and Go-to-Market teams. Monitors, analyzes, and leverages market research, industry trends, customer insights, and competitive intelligence to identify the most effective product value propositions, drive decision making, develop appropriate product metrics and goals, and create sustained competitive advantages. Tracks and analyzes product performance across KPI metrics, including financial, technical, operational, and customer satisfaction data. Performs other job-related duties as assigned or apparent.
Requirements
- Experience with marketing strategy and implementation including market research, product messaging, promotion and customer retention strategies.
- Experience developing positioning, messaging, or collateral that drove a measurable improvement in product performance.
- Experience in the waste industry.
- Minimum of 5 years working in marketing, sales or related field.
- At least 3 years of prior experience in marketing, sales or other related business fields
Responsibilities
- Product marketing owner of select Republic Services products; charged with delivering profitable revenue growth through ongoing assessment of product needs, capabilities, reporting, and market insights.
- Organizational advocate for select products in developing sales collateral, internal communications, awareness programming, training programs and online tools.
- Collaborates cross-functionally with Sales, Customer Insights, Integrated Marketing, Brand Management, and Go-to-Market teams.
- Monitors, analyzes, and leverages market research, industry trends, customer insights, and competitive intelligence to identify the most effective product value propositions, drive decision making, develop appropriate product metrics and goals, and create sustained competitive advantages.
- Tracks and analyzes product performance across KPI metrics, including financial, technical, operational, and customer satisfaction data.
- Performs other job-related duties as assigned or apparent.
Benefits
- Comprehensive medical benefits coverage, dental plans and vision coverage.
- Health care and dependent care spending accounts.
- Short- and long-term disability.
- Life insurance and accidental death & dismemberment insurance.
- Employee and Family Assistance Program (EAP).
- Employee discount programs.
- Retirement plan with a generous company match.
- Employee Stock Purchase Plan (ESPP).
- Paid Time Off (PTO)
- Benefits: https://jobs.republicservices.com/us/en/about-us/benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
