Senior Product Marketer

Phantom-posted 4 months ago

$150,000 - $180,000/Yr

Full-time • Senior

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Phantom is revolutionizing the way millions of people interact with the crypto ecosystem. Our self-custodial wallet offers a seamless, unified experience for managing accounts and tokens across Solana, Bitcoin, Ethereum, and Polygon, empowering users with a single, convenient solution. By integrating cutting-edge security features and launching innovative tools for an enhanced personalized user experience, Phantom is able to provide a next-generation, safe and easy to use self-custodial wallet for everyone. This strategy has allowed Phantom to achieve significant milestones including surpassing 16 million MAU’s, reaching #1 in the Google play store finance category, and consistently trending as a Top 50 app across all categories, right next to X, PayPal, Coinbase, and ChatGPT.

Develop and execute marketing campaigns across all product work streams including defining positioning, messaging, and creative.
Analyze market trends and target audiences, and work cross-functionally with product, engineering, design, and leadership to ensure successful product launches and customer adoption.
Conceive, own, and drive initiatives across product, partnerships, brand, content, influencer, and experiential marketing.
Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting.
Translate features and use cases into audience-specific benefits that clearly articulate the product's value proposition and differentiate it from competitors.
Work with growth and design teams to develop marketing assets including videos, static assets, social posts, and blog posts to educate and engage users.
Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments.
Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes to maximize efficiency and effectiveness.

5+ years experience as a full-time Product or Content Marketer.
Proven track record of managing all aspects of successful marketing campaigns for products or services used by millions of users.
Excellent communication and storytelling abilities to convey product benefits effectively.
Understanding of marketing principles and digital marketing tactics.
Creative thinking to develop innovative marketing strategies and content.
Passion and demonstrable knowledge in web3 and crypto, ideally using dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis.
Excellent written and verbal communication skills.
Data-driven, comfortable interpreting data to generate insights and inform creative decisions.
Proven ability to influence cross-functional teams without formal authority.
Experience in crypto.

Competitive salary and equity.
Eligibility to participate in performance bonus program.
Comprehensive insurance (medical/dental/vision) — 100% covered.
Stipend for your ideal remote set-up.
Flexible hours and a supportive remote environment.
Unlimited vacation: Take time when you need it (and we really mean it!).
401(k) retirement plan.
Monthly wellness benefit.
Weekly meal benefit.
Global off-sites.

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