DAP is searching for a Senior Product Marketing Manager to help grow the DAP brand. In this integral role, you'll connect strategy to DIY and Professional end-users to bring innovative products to market. This position will be in Baltimore, MD.
Passionately conduct early-stage opportunity assessment, ideation, and concept development for new product opportunities from ideation to market launch.
Manage product portfolio to develop and promote new products and optimize and grow existing product lines to meet / exceed vitality and launch targets.
Drive new product development activities through Stage-Gate product management and market research.
Define and develop product positioning, messaging, feature specifications, unique selling proposition and pricing strategies.
Monitor and analyze the competitive landscape, business developments and market trends to identify strategic opportunities and ensure product offering is properly positioned.
Conduct presentations to internal teams and key strategic retail accounts.
Direct market research and market intelligence gathering to ensure understanding of various options and support for informed decisions.
Identify opportunities and lead projects to help DAP's new product development process evolve and become more efficient.
Bachelor's degree in marketing or business preferred, MBA a plus.
At least 5 years product management experience.
Strong competitive spirit, desire to win.
Experience developing new consumer products for market including definition of concepts, positioning, features, benefits, and pricing.
Ability to understand consumer needs and market research and translate these into successful new product offerings and product improvements.
Demonstrated success managing multiple product launch cycles, from idea generation to product delivery.
Significant record of consistent accomplishment and outstanding results.
Ability to lead complex projects, monitor progress against key milestones and deliver results on time and on budget.
Ability to develop consumer communications that resonate with target audiences.
General computer skills, including proficiency in Microsoft Office Excel, Word, Project, and PowerPoint.
Technical Understanding & Business Acumen: Knows the business and the mission-critical technical and functional skills to perform the job at a high level.
Learning Agility: Learns quickly when facing new problems.
Strategic Agility: See ahead clearly and can anticipate future consequences and trends.
Leadership: Provides the essential critical thinking to determine the necessary approaches to get things done.
Create New & Different: Ability to recognize the next great breakthrough.
Action Oriented: Enjoys working hard and is full of energy.
Effective project management skills.
Excellent communication skills to all levels of the organization.
Strong interpersonal, verbal and written communication skills.
Strong attention to detail; strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced work environment.
Self-motivated and proactive individual who strives for excellence and continuous improvement.
Cross functional leadership and team work.
Integrity and Trust: Is widely trusted, is seen as direct, truthful and can make a case in an appropriate and helpful manner.
Employer-provided insurance.
Paid or unpaid time off work such as paid sick or vacation days, or leaves of absence.
Retirement or savings funds such as 401(k) plans and employer-funded pension plans.