Senior Product Manager

Generac•Sussex, WI

About The Position

We are Generac, a leading energy technology company committed to powering a smarter world. Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries. The Senior Product Manager leads product strategy and lifecycle management for paralleling and switching controls and LV/MV switchgear across multiple brands, with full P&L accountability. This role partners cross‑functionally to define and execute product strategies, drive successful new product launches, and deliver against business objectives. The position leverages market and category insights to inform a forward‑looking three-year product roadmap, prioritizing initiatives based on customer needs and business capabilities. The Senior Product Manager monitors product performance and quality metrics, communicates risks and issues, and supports timely resolution. This role owns annual product roadmaps and ensures portfolio strategies align with growth, innovation, and profitability goals.

Requirements

Bachelor’s Degree in Business, Marketing, Engineering, or equivalent experience
Minimum 3 years of progressive work experience in marketing product management.
Proficiency in Microsoft Office Suite
Effective written and verbal communication skills with strong presentation skills
Proven track record of successfully managing shifting deadlines and priorities in a fast-paced environment
Ability to act proactively and identify innovative solutions
Ability to read and understand technical information well enough to convey in communication to multiple audiences
Ability to work in a fast-paced environment and manage ambiguity with a penchant for action.

Nice To Haves

Bachelor’s degree in Engineering
Master’s Degree in a related field
Demonstrated capability to gather and utilize market analysis to understand the competitive landscape to envision and drive product development decisions
Proven ability to articulate a business case to stakeholders and customers, including relevant product and market information tailored to the audience
Demonstrated technical skills for understanding and driving new product development in a manufacturing and engineering environment
Proven ability to conceive, develop and launch new products using a cross-disciplinary approach
Experience marketing consumer durable goods
Experience with advanced embedded paralleling controls and protective relays. Deep Sea Electronics and SEL preferred.
Experience with LV/MV paralleling switchgear, soft load automatic transfer switches, microgrids, and other mission critical applications.

Responsibilities

Switchgear and paralleling controls product development
Paralleling controls features and use case development for mission critical generator and microgrid projects.
LV/MV Switchgear product development.
Develop long term product roadmap for paralleling controls and switchgear product lines.
Ensure product certification and regulatory compliance and participate in codes and standards committees.
Serve as knowledge expert in product category relative product capability, technical specifications, and features, as well as market drivers and the competitive landscape.
Build and deliver timely reports and presentation to internal stakeholders and external customers, including relevant metrics and information related to the product line or category.
Gather and maintain category foundational research to include industry and consumer-focused research (e.g., industry outlet share, market share, and retail sales by price tier, competitive product profiles, consumer “pain points” and usage/attitude research).
Synthesize data into facts and trends that validate company direction on product development.
Support sales and applications engineering team on integration of controls and switchgear projects.
Develop product category strategy to drive revenue and profitability for assigned product lines, including specific, measurable goals such as percentage of market share, net sales, product revenue and margin growth.
Prioritize creation of strategies against business needs and market demand
Drive innovation-based three-year product roadmap to deliver concept ideation such as Unique Selling Propositions, roadmap of new projects, improvements to existing products and product lines, new product launch timing, phasing out old product timing, channel/customer driven NPI (New Product Introduction) projects, and cost reduction projects.
Drive activities and execute on strategies to support the sales team and process at key launch events or product milestones.
Utilize formal and informal communication to drive product strategy across the organization, gaining buy-in from broad stakeholder base in a matrix environment.
Collaborate across functions and lead indirect teams to move projects through the stage gate development process.
Work collaboratively with the Engineering team to understand critical intellectual property, regulatory standards, legislation in order to update product category strategy as needed.