Senior Product Manager

OraSure Technologies Inc.

9d • $109,000 - $185,000 • Hybrid

About The Position

At the OraSure family of companies, our innovative sample management solutions and diagnostics unlock access to accurate, essential information that advances health and well-being globally. Our products include molecular sampling kits for the genome, microbiome and proteome and rapid diagnostics for infectious disease.
The Senior Product Manager will play a key role in driving growth of a business or businesses within OTI as a part of the Product Office. The Senior Product Manager will focus on 1) the development and execution of the product roadmap for the business, including new product introduction and product lifecycle management, 2) development and execution of the business strategy to drive commercial success of the products within their respective markets, and 3) all other aspects of on-going product support for the assigned portfolio of products. The Senior Product Manager will work closely with a variety of cross-functional partners, and as required, lead or manage a small team of Product Managers to successfully deliver on the growth targets within their assigned market vertical(s).

Requirements

• Bachelor’s Degree in business or science related field is required. PhD or MBA are highly desirable
• 5+ years of experience in product management or related function. Prior product management experience in the medical devices industry (particularly diagnostics) is highly desirable
• Strong track record of successful new product introductions with hands-on product development experience ranging from concept through product launch
• Significant experience identifying and quantitatively assessing business opportunities and developing business plans to support
• Experience conducting market research studies to understand customer needs and market trends leading to identification of new product and business opportunities
• Experience working directly with a sales team to set and meet sales targets
• Experience developing key opinion leader relationships and external partnerships
• Ambitious, self-motivated individual with the ability to complete tasks without significant oversight
• Consistent delivery of high-quality work product with appropriate attention to detail
• Strong understanding of product development processes from product concept to commercialization and product lifecycle management from launch to product rationalization
• Must be able to achieve results in a cross-functional team environment, exhibiting formal and informal leadership skills and strong goal / results orientation
• Ability to lead a team of high-performing individuals, with or without formal authority, to meet the growth objectives & strategic imperatives within the program or product area
• Proven track record developing, driving and maintaining high performing product lines and achievement of product financial targets
• Outstanding communication skills
• Ability to travel throughout the US/Canada and internationally

Nice To Haves

• PhD or MBA are highly desirable
• Prior product management experience in the medical devices industry (particularly diagnostics) is highly desirable

Responsibilities

• Develop and execute a multi-year product roadmap for the business by identifying and quantifying market opportunities, developing and assessing product concepts, and driving the development and commercialization of the products.
• Establish and execute product lifecycle management plans for each product line, including evolution of claims, COGS reduction, pricing analysis, SKU consolidation and product rationalization.
• Provide strategic leadership to the cross-functional core team for product development projects. Provide input as the voice of customer through all stages of product development and provide clear direction to the cross-functional team.
• Serve as the product expert, developing a deep understanding of the products to help manage product inquiries and customer issues.
• Gather and evaluate customer input and be the product line champion, ensuring product performance meets expectations while exploring ways for continuous product improvement and growth of market adoption.
• Maintain a prioritized list of product initiatives and work closely with cross-functional partners to ensure support and resourcing according to the prioritization. Clearly and quantitatively justify projects by creating business cases and forecasting customer acceptance.
• Work cross-functionally with stakeholders in other departments including R&D, regulatory and clinical affairs, operations, finance, downstream marketing and sales.
• Develop and deliver training for the sales force on a regular basis regarding new product introductions and initiatives.
• Lead the development of the business growth strategy through OTI’s annual strategy playbook process.
• Identify, assess and define new segments for marketing and sales to target, including development of positioning and key messaging and financial projections.
• Lead market research activities to better understand customer needs and market trends. Generate new insights that lead to the identification of new product and business opportunities.
• Cultivate and nurture relationships with Key Opinion Leaders, advocacy organizations and external collaborators to drive product awareness and adoption and to advance product initiatives.
• Read, understand and interpret relevant scientific literature, posters and presentations and synthesize into actionable information that can be shared within the organization
• Work with sales team to support key accounts as needed to ensure successful sales and ultimate customer satisfaction
• Partner with downstream marketing to develop and maintain the portfolio brand and ensure the integrity of brand look, feel and messaging
• Support downstream marketing in the development of marketing materials and collateral.
• Lead the development of the Long Range Plan 5-year financial projections for the business.
• Regularly analyze financial metrics to assess the health of the portfolio of products. Determine trends leading to revenue and cost increases and declines and take action as needed.

Benefits

• Tiered Medical PPO, EPO, Vision and Dental coverage
• Disability and Life Insurance Benefits
• Generous 401K plan and company-matching contributions
• Highly competitive paid time-off
• Maternity Leave and Parental Leave Coverage
• Employee Referral Program – you may be eligible for a cash bonus if your referrals are hired
• Employee Assistance Program
• Employee Service Recognition
• Job-related Training Programs
• Ability to participate in Teams, Committees, Events and Clubs
• Depending on the role you may be eligible to work in a hybrid environment or fully remotely
• Free Onsite Parking

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees