Senior Product Manager

Wilbur Labs•Dallas, TX

50d•Hybrid

About The Position

Weâre seeking a Senior Product Manager with a strong background and experience in B2C applications to drive user growth, engagement, loyalty and conversion. Youâll lead end-to-end initiatives that directly influence company performance by improving user acquisition, retention, and lifetime value. While the initial focus will be on the mobile application, the role will expand over time to include broader platform initiatives that elevate the overall user experience and business impact. This is a high-visibility role reporting directly to the Chief Product Officer, ideal for a highly responsible, analytical, and hands-on PM who thrives in a fast-moving environment and delivers measurable business results. This is a full-time hybrid position, based in Dallas.

Requirements

5+ years of experience in product management and/or mobile/web analytics
Proven track record driving growth, engagement, and conversion for consumer mobile applications
Strong analytical skills with expertise in A/B testing, funnel metrics, and data-driven decision-making
Excellent communication and documentation skills; able to align the team towards a shared goal
Hands-on, detail-oriented, and proactive with a strong ownership mindset

Nice To Haves

Experience at a startup or travel-tech company
Experience with mobile analytics, attribution, and engagement platforms (e.g., Firebase, Kochava, Mixpanel, Braze, PostHog, or similar tools)
Technical familiarity with React Native, Flutter, Node.js, GCP, and SQL
Background in cross-platform systems or mobile infrastructure
Passion for travel, innovation, and creating experiences that inspire exploration
Bonus points for experience in integrating AI-driven tools and frameworks to develop proofs of concept (POCs) for personalization, automation, and user insights

Responsibilities

Own the application roadmap that drives acquisition, activation, engagement, and retention, with a focus on measurable impact to core company KPIs (conversion, LTV, and revenue growth)
Analyze and optimize the user conversion funnel to increase activation and reduce churn, translating findings into product strategies that improve overall business performance
Develop and optimize user profiles and personas to guide personalization, retention, and upsell opportunities
Communicate product vision, goals, and performance updates across all stakeholders, clearly connecting feature delivery to company-wide results
Define, test, and launch new features through A/B testing and data-driven experimentation, to validate user and business impact
Partner cross-functionally with engineering, design, data, and marketing to deliver seamless user experiences and support growth initiatives
Collaborate with the marketing team to integrate and optimize third-party tracking platforms (e.g., Firebase & Kochava) to measure campaign attribution, user engagement, and ROI
Lead agile ceremonies (sprint planning, backlog grooming, retrospectives) to ensure execution quality, velocity, and alignment with priorities.
Oversee QA and regression testing for high-confidence mobile releases
Conduct competitive and quantitative analysis to identify growth opportunities and feature priorities

Benefits

Competitive salary + equity
Top-tier laptop provided
100% company-paid health benefits for base plan coverage, with the option to upgrade to higher-tier plans
401(k) with company match
Unlimited, guilt-free vacation days
Annual wellness stipend (gym + other wellness activities)
Monthly house cleaning stipend
Annual travel allowance
Monthly cell phone & internet usage stipend
Charity donation company match
Employee referral bonus
Team offsites/activities