Senior Product Manager , Web Content Management

CFA Institute•Washington, DC

About The Position

Are you excited by building digital experiences that serve a global professional community? The Senior Product Manager, Web Content Management, is a strategic product leader who shapes CFA Institute’s enterprise customer portal—our core logged-in experience for individual customers. You’ll drive a modern, personalized, and intelligent web ecosystem that connects members to learning, credentials, and career-long growth. The Senior Product Manager for Web Content Management is a strategic digital leader responsible for shaping and advancing the enterprise customer portal—CFA Institute’s primary logged-in experience for all individual customers. This role will drive the evolution of our authenticated web experience to be intuitive, personalized, AI-enabled, and aligned with enterprise priorities across membership, learning, certification, and professional development. The ideal candidate brings deep expertise in digital product management and web experience strategy, with a strong interest in applying AI-driven insights and automation to improve customer journeys, content relevance, and operational efficiency. This individual will manage the full product lifecycle for the portal and the broader web content management ecosystem, including enterprise personalization and emerging AI capabilities that improve discoverability, engagement, and user satisfaction.

Requirements

Bachelor’s degree in computer science or related discipline
Minimum of 10 years of experience in Information Technology with at least five years of demonstrated experience in leading testing and QE teams.
Deep expertise with industry automated testing tools.
Experience in developing testing strategy, plans and test cases.
Experience with end to end (E2E) testing, systems and integrated testing.
Experience working in and across both agile and waterfall Software Development Life Cycles (SDLC) including SCRUM, and Scaled Agile Framework (SAFe).
Strong knowledge and experience with build management tools, software configuration management systems and/or source code version control systems, technical architectures, and testing software and automation
Ability to create new and unique ideas and an entrepreneurial spirit a plus.
Experience in project management, with skills necessary to interpret what is needed for the success of a project and to create appropriate schedules for timely delivery.
Strong cross-functional partnership skills and ability to assess and evaluate priorities, including information gathered from multiple sources.
Fluency in English required, global cultural orientation and working experience preferred.

Responsibilities

Product Strategy & Vision Define and maintain the strategic roadmap for the enterprise customer portal and authenticated web experience. Incorporate AI-driven opportunities such as intelligent content recommendations, predictive user needs, or automated insights into experience strategy. Assess market and technology trends, including advances in AI-powered personalization, search, analytics, and content management, to ensure CFA Institute stays ahead of industry standards.
Product Lifecycle Ownership Own the end-to-end lifecycle for the customer portal, including discovery, requirements definition, prioritization, delivery, and iterative optimization. Develop an actionable, data- and AI-informed product roadmap aligned with business and user needs. Translate business goals into product objectives, KPIs, and measurable success criteria, including goals for AI-assisted engagement improvements.
Customer & Stakeholder Engagement Lead discovery activities—including interviews and user research—to identify needs, pain points, and opportunities for digital and AI-supported improvements. Partner with Marketing, Learning, Certification, Member Services, Technology, and Data & Analytics to enable customer journeys that increasingly leverage AI-driven insights and personalization logic. Communicate product strategy, decisions, and progress clearly to stakeholders across the enterprise.
Execution & Delivery Own and manage the product backlog, ensuring user stories incorporate AI capabilities, data requirements, and personalization considerations where relevant. Write high-quality user stories and acceptance criteria for engineering teams implementing content, personalization, and AI-enabled features. Partner with engineering, UX, architecture, and AI/ML teams to ensure solutions are user-centered, technically sound, ethically responsible, and aligned with governance standards. Support all sprint ceremonies, including backlog grooming, sprint planning, and retrospectives.
Enterprise Personalization Capability Lead the product strategy for enterprise personalization, including rule-based and AI-driven models that enhance relevance and engagement. Partner with Data, Analytics, and MarTech teams to define segmentation, targeting, experimentation, and the foundations for machine-learning-powered personalization. Identify emerging technologies (e.g., recommendation engines, content automation tools, behavioral intelligence) that can improve the logged-in experience.
Performance & Optimization Define KPIs for portal performance, engagement, usability, and AI-based personalization outcomes. Leverage analytics and AI-assisted insights to evaluate content performance, user behavior, journey friction points, and engagement opportunities. Use qualitative and quantitative data—including predictive analytics—to guide prioritization and iterative improvements. Ensure accessibility, localization, SEO, governance, and content integrity are upheld across all enhancements.
Cross-Functional Leadership & Influence Serve as a trusted collaborator across business and technology teams to ensure the customer portal supports enterprise-wide journeys and digital objectives. Evangelize the responsible use of AI to enhance customer experience, decision-making, and operational efficiency. Represent the product in governance processes, portfolio planning, and enterprise digital transformation efforts.