Fluency-posted 3 months ago
Full-time • Senior
Remote • Burlington, VT
Publishing Industries

The Senior Product Manager is a natural collaborator with a deep understanding of technical product management and strong business acumen. In this role, you will lead the ongoing development and enhancement of Fluency's platform. You'll work closely with cross-functional teams—including Engineering, Sales, Marketing, Learning, and Customer Success—to identify opportunities, define product strategies, and deliver solutions that provide significant value to our clients. A successful Senior Product Manager is the voice of the customer, translating client needs into innovative features and enhancements that solve real business problems and drive growth.

  • Partner with the Director of Product to define and execute the product vision, strategy, and ongoing product enhancements
  • Conduct market research to evaluate and prioritize product opportunities aligned with business goals (e.g., reducing customer acquisition costs, scaling revenue, or accelerating revenue recognition)
  • Establish and manage best practices for incorporating qualitative user feedback into product development
  • Monitor and drive user adoption at the feature level to inform iterative product evolution
  • Support development and delivery of weekly and monthly milestones within the quarterly product roadmap
  • Contribute to revenue modeling and help define pricing strategies for product offerings
  • Lead adoption efforts for new products and features through coordinated rollout plans and marketing materials (internal and external)
  • Serve as an internal leader in articulating and solving complex business problems related to platforms, systems, and infrastructure
  • Identify and remove blockers that may delay launches or impede project success
  • Collaborate directly with technical leaders to align on product vision and problem-solving approaches
  • Provide regular updates to senior leadership on product progress, challenges, and strategic direction
  • Foster strong working relationships across the organization, with an emphasis on quality, reliability, and scalable solutions
  • 10+ years of product management experience, with a strong emphasis on platforms and systems
  • 5+ years of experience with digital advertising products in programmatic environments (e.g., The Trade Desk, Basis, Amazon DSP)
  • Solid understanding of software development processes, Agile methodologies, and tools (e.g., Trello, Jira)
  • Ability to translate technical requirements and collaborate effectively with engineering teams
  • Proven track record of turning customer feedback into high-impact features
  • Experience with customer journey mapping, user personas, and empathy-driven design is a plus
  • Strong data analysis skills and a metrics-driven mindset
  • Experience with A/B testing, user analytics, and feedback tools
  • Excellent verbal and written communication skills
  • Confident presenting to executives and influencing cross-functional decision-making
  • Comfortable navigating ambiguity, thinking critically, and solving complex problems in a fast-paced environment
  • Ability to understand and discuss technical concepts while prioritizing and evaluating new opportunities
  • Knowledge of data-informed development methodologies and current software development best practices
  • Experience with customer journey mapping
  • Experience with user personas
  • Experience with empathy-driven design
  • Equal employment opportunities to all employees and applicants for employment
  • Prohibits discrimination and harassment of any type
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