Senior Product Manager - Product Review Sites

ZoomInfo Technologies LLC•Waltham, MA

2d•Hybrid

About The Position

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast. We’re looking for a Senior Product Marketing Manager who treats online reviews as one component of a broader third-party proof and influence strategy. In this role, you’ll own how ZoomInfo shows up across trusted external domains including review platforms, comparison sites, analyst peer forums, and other authoritative third-party sources that shape buyer trust and AI-driven discovery. This role is critical to our AI Optimization (AIO) strategy, ensuring customer voice and third-party validation consistently reinforce ZoomInfo’s leadership across both human decision-making and AI-generated answers. You’ll combine customer insight, domain strategy, and advanced AI capabilities to scale impact and stay ahead of how trust signals are evolving. Why It Matters This role is a rare opportunity to shape how ZoomInfo is trusted, discovered, and recommended by both buyers and AI systems, using customer voice and third-party validation as a true growth engine. You’ll invent the future of how LLMs interpret credibility and influence, while owning a highly visible, measurable program that directly impacts brand perception and business outcomes

Requirements

5–8 years of experience in Product Marketing, Customer Marketing, or Customer Advocacy within B2B SaaS, ideally supporting GTM, AI, or data-driven platforms.
Proven end-to-end ownership of online reviews and third-party brand presence across platforms such as G2, Capterra, TrustRadius, Gartner Peer Insights, and similar ecosystems.
Strong understanding of how third-party domains, reviews, and customer validation influence SEO, AI Optimization (AIO), buyer trust, and AI-driven discovery.
Hands-on experience using AI tools or agents to analyze qualitative feedback, surface insights, or automate workflows at scale.
Demonstrated ability to translate customer sentiment and third-party signals into measurable business outcomes, with comfort building or contributing to dashboards and executive reporting.
Experience creating and activating customer proof assets across sales enablement, web experiences, and demand generation channels.
Track record of influencing and partnering cross-functionally with Brand, SEO, Product, Communications, and Sales without direct authority.
Strategic mindset paired with strong execution skills, with the ability to operate independently in a fast-moving environment.

Responsibilities

Define and execute ZoomInfo’s strategy for third-party domain brand presence in support of AI Optimization (AIO), spanning online reviews, comparison platforms, and other authoritative external sources.
Own and scale online review programs across platforms such as G2, Capterra, TrustRadius, Gartner Peer Insights, and emerging category sites.
Identify, prioritize, and influence high-impact third-party domains that shape AI understanding of our category, credibility, and differentiation.
Partner with SEO, Brand, Communications, Product Marketing, and Advocacy to ensure third-party validation consistently reinforces our positioning and narrative.
Leverage AI agents and advanced automation to analyze sentiment, monitor domain presence, identify gaps, and scale execution.
Translate third-party signals into insights that inform messaging, launches, competitive strategy, and executive reporting.
Experiment with how large language models interpret third-party content and optimize for visibility within AI-generated recommendations and answers.