Senior Product Manager, Oncology - Hematologic Malignancies

Labcorp • Durham, NC

12h • Hybrid

About The Position

The Product Manager is responsible for driving product strategy and managing tests and services within Labcorp's oncology portfolio with the aim of delivering highly differentiated tests to market with an optimal client ordering-to-reporting experience, addressing key customer needs and alignment with market trends, and achievement of key business objectives to drive growth. This individual will deeply collaborate with the Oncology Product Marketing and Customer Marketing teams, Science, Medical Affairs, Commercial Strategy, Market Access and RCM teams, among others, to ensure strategic insights and perspectives about the target customers and the market are brought in to enable development of successful and impactful go-to-market and retention strategies. The role requires a high level of collaboration across internal functions and externally with hospitals & health systems, oncologists, pathologists, and precision medicine thought leaders.

Requirements

• Bachelor’s degree in Molecular Biology, Life Sciences or Bioengineering.
• 3 or more years in the biotech, medtech, pharma or diagnostic industry.
• 3 or more years of managing centralized services or distributed (kitted) products, including supporting software.
• 3 or more years managing projects or actively working on core teams.
• Demonstrated ability to design and deliver compelling product strategies for diagnostics and biopharma markets.
• Expertise in centralized and distributed testing solutions.
• Knowledge of provider and biopharma market segments.
• Understanding of client behavioral and psychographic profiles.
• Strong segmentation expertise.
• Understanding of US and ex-US diagnostic markets and reimbursement.
• Strong technical background across molecular and pathology-based platforms.
• Strong business acumen and analytical skills.
• Experience collaborating with hospitals & health systems, oncologists, pathologists, and precision medicine leaders.
• Heme-specific competencies: reflex algorithms, MRD analytics and sensitivity requirements, guideline translation, payer strategy for heme NGS/MRD, and engagement with heme KOLs.
• The candidate must reside in New York (NY), California (CA), or North Carolina (NC), located near a Labcorp hub.
• Applicants who live within 35 miles of either the Burlington, NC or Durham, NC location will follow a hybrid schedule, which includes a minimum of three in-office days per week at an assigned location—either Burlington or Durham—supporting both collaboration and flexibility.

Nice To Haves

• Advanced degree in Molecular Biology, Bioinformatics or Life Sciences.
• Master’s degree in Business Administration (MBA).
• 3 or more years Heme-specific experience including NGS myeloid/lymphoid, MRD, BCR-ABL1 IS qPCR, cytogenetics/FISH.

Responsibilities

• Drive lifecycle strategy, product ownership and management of tests and services within the oncology portfolio, from initiation to sunset, and across various intended uses (biopharma service, laboratory-developed tests or LDTs, kitted IVDs including supporting software), ensuring we deliver solutions that address the client's evolving needs, and drive customer satisfaction to promote loyalty.
• Develops and executes multi-year product strategy in partnership with other key stakeholders based on deep customer insights and understanding of market dynamics.
• Utilize standard marketing practices to develop comprehensive business cases to win investment in their portfolio (including portfolio management, marketing strategy, customer segmentation and targeting, reimbursement analysis, financial modeling, risk management, value proposition development, etc.).
• Gather customer feedback and analyze product performance and portfolio KPIs to actively develop strategies for performance improvement, ecosystem and experience enhancement, margin expansion, and operational efficiencies.
• Represent the voice of customers in the Product Lifecycle Committee; serves as the subject matter expert on market dynamics, client needs, workflows and ordering and reporting experience.
• Facilitate stakeholder alignment and buy-in around key strategies (product evolution, pricing, ecosystem) to promote successful market adoption.
• Tracks business initiatives, forecasts performance of assigned product, tracks on-market performance, and advises the senior leadership about relevant strategic actions to promote growth.
• Key stakeholder in the development of launch strategies and commercialization plans, partnering with Product and Customer marketing in defining the go-to-market plans, with Science, Market Access, and Medical Affairs, to ensure development and delivery of evidence to support clinical utility and drive test coverage.
• Build relationships with customers, thought leaders, trade associations, and industry players to facilitate engagement and promotion.
• Own the heme portfolio roadmap across myeloid and lymphoid disease areas (AML/MDS, ALL, CLL, NHL, MM), spanning NGS DNA/RNA panels, MRD modalities, qPCR assays cytogenetics & FISH.
• Define and maintain disease-specific reflex algorithms aligned with guidelines
• Design and optimize end-to-end experience for heme testing: specimen requirements, turnaround time, laboratory site disposition in collaboration with stakeholders
• Partner with Medical Affairs and Market Access to generate and deliver evidence supporting payer submissions.
• Build commercialization strategies tailored to customer segments.
• Expand biopharma services leveraging the portfolio.
• Define and track heme KPIs including adoption rates, TAT adherence, payer approval rate, margin per heme testing episode, and biopharma project velocity.
• Develop KOL and COE relationships with heme oncologists, hemepath leaders, and guideline contributors (ASH/AMP/ASCO).

Benefits

• Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.
• Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan.
• Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior