Senior Product Manager, New Subscription Verticals

Dow Jones

134d • $135,000 - $165,000

About The Position

As Senior Product Manager, New Subscription Verticals, you will collaborate with our Newsroom and Subscription Strategy teams to define and execute long-term product strategies for launching new subscription offerings across Dow Jones’ B2C brands, including The Wall Street Journal, Barron’s, MarketWatch, and others. This is an individual contributor role where you will lead significant product areas, tackle complexity, and contribute to strategy with strong judgment and analytical rigor. Reporting to the [VP Product, Commerce / SVP Product, B2C], you will be responsible for identifying future trends and opportunities, and driving product initiatives from conception to launch. You will manage prioritization and trade-offs for complex product initiatives, ensuring alignment with strategic company goals. You are a creative, resilient, and highly analytical self-starter with deep domain expertise in product strategy, marketing, and technology. You pride yourself on delivering impactful features without compromising quality and can effectively manage multiple initiatives concurrently while expertly influencing and communicating with stakeholders across various teams. You will model collaboration and build high-trust, high-performance environments, proactively removing blockers across teams.

Requirements

• 7+ years of product management experience.
• Demonstrated experience in leading complex product initiatives with substantial impact, influencing across the organization without direct authority.
• Proven ability to independently define long-term product strategies aligned with business objectives, anticipating future trends and opportunities.
• Strong interpersonal and communication skills; ability to communicate effectively across the full spectrum of internal stakeholders and customers, building robust partnerships.
• Passion and knowledge about digital media and news with deep subject matter expertise in new market opportunities.
• Expertise in data analysis to inform product strategy and decisions, defining and tracking key performance indicators for new product launches.
• Fluency in digital product, digital media, and subscription metrics, especially as they pertain to new vertical performance.
• Experience defining and implementing product requirements for new features on websites and/or mobile apps.
• Proven ability partnering with a technology organization, contributing to technical discussions and understanding the impact of technology choices.
• Proven strategic thinking skills and strong product judgment on complex and high-impact products, making critical decisions aligning with long-term goals.
• Experience conducting experimentation for new product features and launches.

Responsibilities

• Lead the definition of product requirements and prioritize the roadmap for new subscription verticals, influencing across multiple teams without direct authority and effectively communicating product vision and strategy.
• Shape product strategy based on deep customer understanding, proactively identifying unmet needs and pain points for new B2C subscription opportunities.
• Drive digital subscription growth by creating and enhancing user experiences across the entire funnel for new verticals, including onsite placements, registration prompts, paywalls, shop pages, and retention initiatives.
• Own both the long-term strategy and roadmap for new subscription products, including enhancements and optimizations to increase conversion rates, engagement, and subscriber revenue.
• Perform in-depth analysis to demonstrate ROI and impact of new product launches, measuring against subscription goals.
• Work with research teams to gather and analyze qualitative and quantitative audience feedback regarding new products.
• Collaborate closely with software developers and UX designers throughout the product life cycle, exhibiting strong technical acumen and understanding feasibility to make smart product choices aligned with technology impact.
• Define and measure KPIs for success for new subscription verticals, ensuring accountability and aligning with business objectives.
• Able to decline requests (by saying no, or not at this time) and articulate the reasons, prioritizing effectively for new initiatives.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees