Senior Product Manager, Marketing Cloud & Automation
About The Position
We are seeking a dynamic and experienced Senior Manager of Marketing Automation to support the Marketing Automation team at Zoetis. This role will be responsible for holding SOPs and business requirements for Salesforce Marketing Cloud, executing targeted campaigns in partnership with digital marketing, and serving a partner in developing personalized content and journeys to support the US business. The ideal candidate will have a strong background in marketing automation, exceptional interpersonal skills, and a proven ability to drive results in a fast-paced environment. Roadmap and Business Requirements Ownership of Salesforce Marketing Cloud: Work closely with commercial partners to understand their needs and translate them into detailed business requirements for IT business partners as US roadmap for capabilities. Ensure clear communication and alignment between business and IT teams to facilitate the successful implementation of marketing automation solutions related to salesforce marketing cloud. Design business requirements and ensure proper backlogging and process creation based on the needs of commercial partners Develop and implement effective SOPs and processes to streamline operations and enhance efficiency. Technical Execution of Digital Marketing Campaigns: Execute Salesforce Marketing Cloud campaigns, including the digital HTML building of emails, landing pages, and automation into lead routing tools. Build and optimize customer journeys from a technical point of view, ensuring seamless and personalized customer experiences. Utilize Salesforce Marketing Cloud tools to create, test, and deploy digital marketing campaigns. Monitor and analyze campaign performance, making data-driven adjustments to improve outcomes. Collaboration and Coordination: Collaborate with internal stakeholders, including marketing, sales, and IT teams, to ensure successful project delivery including optimization of digital tactics to leverage the full breadth of automation capabilities including journey building and personalization Coordinate with Zoetis Global Digital Teams & Salesforce experts to leverage global best practices and technologies. Strong Interpersonal skills, negotiation and collaboration required
Requirements
- Minimum of 7-10 years of experience in digital marketing, with a focus on marketing automation and Salesforce Marketing Cloud
- Strong technical skills in HTML, email building, landing pages, and marketing automation tools.
- Excellent project management skills, with a demonstrated ability to manage multiple projects and meet deadlines
- Proven experience in translating business requirements into technical specifications and managing SOPs.
- Bachelor’s degree in communication, marketing, business, or related fields
- Knowledge of lead routing tools and customer journey mapping.
- Salesforce Marketing Cloud Email Specialist Certification, Required
- Python, Azure Experience Required
Nice To Haves
- Experience working with Azure, tableau, Lead Scoring, Audience builder, & Python strongly preferred
- Experience developing customized marketing cloud solutions including data extensions, APIs, data management and user management, preferred
- Salesforce Marketing Cloud Administrator Certification, Preferred
- Salesforce Marketing Cloud Developer Certification, Preferred
Responsibilities
- Roadmap and Business Requirements Ownership of Salesforce Marketing Cloud
- Design business requirements and ensure proper backlogging and process creation based on the needs of commercial partners
- Develop and implement effective SOPs and processes to streamline operations and enhance efficiency
- Technical Execution of Digital Marketing Campaigns
- Build and optimize customer journeys from a technical point of view, ensuring seamless and personalized customer experiences
- Utilize Salesforce Marketing Cloud tools to create, test, and deploy digital marketing campaigns
- Monitor and analyze campaign performance, making data-driven adjustments to improve outcomes
- Collaboration and Coordination
Benefits
- healthcare and insurance benefits beginning on day one
- a 401K plan with a match and profit-sharing contribution from Zoetis
- 4 weeks of vacation
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
