Senior Product Manager, Instrumentation

Rush Street Interactive • Chicago, IL

115d • $124,000 - $163,300

About The Position

Rush Street Interactive (NYSE: RSI) is a market leader in online casino and sports betting, currently operating real-money gaming with our brands: BetRivers.com, PlaySugarHouse.com, and RushBet.co. We’re building bridges between online, social and land-based gaming businesses to create amazing, integrated experiences that keep players in the game. We are seeking a strategic and technically-savvy Senior Product Manager, Collection & Instrumentation to own the roadmap, implementation, and governance of our digital data collection ecosystem. This role will report into Data Product & Strategy within the Data & Analytics Organization. It will cover all client-facing digital products across web and mobile channels as they pertain to instrumentation, event tracking, privacy-compliance, and its respective measurement technologies. This role bridges client-side engineering, analytics, and compliance to ensure our digital foundation is accurate, privacy-resilient, and scalable. It will partner closely with the Analytics and Product teams as well as our Product Manager, Ad & Martech and to align upstream instrumentation with downstream analysis, insights, integrations, attribution, campaign execution, and journey orchestration. The role will oversee an Instrumentation Analyst.

Requirements

• Bachelor’s degree or comparable work experience in digital development or a related field. MBA or advanced degree preferred.
• 7+ years of experience in product management, analytics engineering, or technical program management with a focus on digital measurement, instrumentation, or SDK strategy.
• Strong hands-on knowledge of web and mobile tracking concepts (cookies, client/server-side tagging, SDK instrumentation, event payloads, query parameters).
• Proficiency with tag managers (e.g., GTM, Segment, Tealium, Adobe Launch, mParticle) and measurement tools (GA4, Firebase, Quantum Metric, Amplitude, Mixpanel, Pendo).
• Experience partnering directly with client-side/front-end engineers to define and deploy SDKs and event tracking.
• Familiarity with privacy and compliance frameworks (GDPR, CCPA, etc.) in digital environments.
• Excellent communication, documentation, and stakeholder management skills.

Nice To Haves

• Experience implementing automated QA, validation, or regression testing for event instrumentation and SDKs.
• Familiarity with schema and protocol management tools (dbt, Segment Protocols, custom schema governance platforms).
• Understanding of CDPs, identity resolution, and data federation strategies.
• Exposure to A/B testing and experimentation platforms, with experience implementing event-level tracking for test assignment and exposure.
• Background in industries with complex digital compliance or measurement needs (gaming, fintech, sports betting, healthcare).
• 1-3 years of managerial experience.

Responsibilities

• Own the strategy and processes of Tag Management System (e.g., GTM, Tealium, Adobe Launch), Consent Management Platform (CMP), and Customer Data Platform (CDP).
• Define governance, access, and configuration standards to ensure consistency and security in partnership with Data Governance and InfoSec.
• Partner with downstream stakeholders to define schema, identity resolution, and activation requirements.
• Lead the design and implementation of the global event taxonomy and instrumentation framework across web and mobile products.
• Manage deployment, versioning, and QA of SDKs (analytics, attribution, experimentation, etc.).
• Maintain the events repository, ensuring all tracked events, properties, and payloads are documented, versioned, and accessible.
• Establish scalable intake and prioritization processes for new event and SDK requests.
• Define and implement monitoring, validation, and regression testing for event data.
• Ensure compliance with privacy regulations (GDPR, CCPA) in collaboration with Legal and Privacy teams.
• Adapt instrumentation strategies in response to platform and privacy changes (iOS, Android, browsers).
• Translate stakeholder requirements into instrumentation roadmaps.
• Act as the connective tissue between client engineering, analytics, and marketing to align tracking solutions with business priorities.
• Manage vendor relationships for tagging, consent, and CDP platforms.

Benefits

• Discretionary annual company bonus (Eligibility Varies by Role)
• 401(k) plan with 100% company match on the first 4%
• Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
• Paid Time Off (Eligibility Varies by Role)
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree