Senior Product Manager, Household Graph & Ads Identity

Roku•San Jose, CA

24d•Hybrid

About The Position

The Ads Product team is responsible for monetizing Roku's platform through innovative advertising solutions across the Roku TV experience, including its premiere streaming service, The Roku Channel, on both Roku devices and off-platform environments. Collectively, these products reach millions of users daily, creating valuable advertising inventory and engagement opportunities throughout the entire Roku ecosystem. We're looking for a Senior Product Manager to own Roku's Household Graph and ads identity services that power addressability, targeting, optimization, measurement, and data collaboration across Roku Ads. This role owns the identity spine of the ad platform: identifier strategy and policy, match coverage and stability, identity health, and the contracts that ensure identity works consistently across impression, conversion, and audience data in a privacy-safe way. For California Only - The estimated annual salary for this position is between $176,500 - $297,500 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

Requirements

5+ years of product management experience in ad tech, identity, or ad data platform-focused products
Strong technical understanding of identity and addressability signals, including MAIDs, IP-based signals, cookies, and common industry identity frameworks (e.g., UID2, ConnectID), plus familiarity with platform privacy frameworks such as AdAttributionKit
Deep expertise in identity resolution and data contracts: match strategies, coverage/accuracy tradeoffs, join semantics, and measurement impact
Highly analytical mindset: able to quantify value, spot gaps in assumptions, and make principled tradeoffs across privacy, reliability, durability, and monetization
Proven ability to drive cross-functional execution across engineering, data science, analytics, product, privacy/legal, sales/operations, and partners
Experience defining SLAs/quality metrics and building operational tooling for high-scale platform services

Responsibilities

Identity platform ownership : Own the Household Graph and ads identity services and make identity usable across the ads platform
Match rate optimization : Drive identity signal quality and match rate strategy by improving conversion-to-exposure and audience-to-exposure match rates through clearer identity inputs, coverage gap analysis, and prioritized roadmap decisions
Programmatic addressability : Improve programmatic addressability by defining and executing identity interoperability with common programmatic frameworks (e.g., UID2, ConnectID) and measuring coverage and performance impact
Identity health monitoring : Establish identity health monitoring and diagnostics: coverage, stability, drift, match rates, and root-cause visibility when joins fail
Privacy-safe collaboration : Enable privacy-safe collaboration by defining identity constraints and matching patterns used in clean rooms and data collaboration workflows
Support data collaboration : Enable data collaboration that aligns with Roku’s privacy and data policy by defining identity constraints and matching patterns used in clean rooms and data collaboration workflows
Governance and monitoring : Own governance and usage monitoring, and ensure consistent implementations across teams