Senior Product Manager, HCP Marketing, ADHD

Otsuka Pharmaceutical Co., Ltd.

118d • $146,955 - $219,650

About The Position

Manage the tactical development and execution of HCP peer-to-peer medical education (DSE and brand), congress presence, as well as other promotional initiatives such as NPP digital media, to support the successful launch of Otsuka's first product in ADHD. Collaborate, align, and coordinate with fellow brand team members and cross-functional partners and external agencies to deliver key tactics on time and within budget. Help develop and deliver a clear communication and implementation plan for all tactics. Be proficient in managing agency partners ushering all necessary resources through the Promotional Review Committee process, from draft to final approval.

Requirements

• B.A. or B.S. degree.
• Minimum of 3-5 years of pharmaceutical marketing or relevant experience.
• Ability to work in a fast-paced dynamic environment.
• Proven ability to translate strategy into supportive and impactful tactics.
• Proven agency management skills (for example, managed the agency of record).
• Demonstrated interpersonal and communication skills as evidenced in marketing plans, strategies, or significant projects.
• Proven ability to effectively and efficiently drive performance across a matrix team.
• Knowledge of and experience with pharmaceutical legal, regulatory, and medical review processes (PRC).
• Strong written and oral communication skills as well as good presentation skills.
• Excellent attention to detail.

Nice To Haves

• Experience/knowledge of CNS marketplace.
• Launch experience.
• MBA and/or advanced degree in marketing.

Responsibilities

• Manage agencies for tactical planning, content development and deployment from conception to execution and evaluation.
• Ensure med ed strategy is aligned with brand strategic imperatives and determine appropriate tactical mix that is impactful, compliant, and within budget.
• Manage the speaker bureau including annual member identification, building and maintaining relationships with key opinion leaders, and collaborating with Stakeholder management.
• Work closely with Sales Operations team to ensure contracting, budget, scheduling of programming, payments, etc. are seamless.
• Manage Congress (booth & advertising) and establish presence at key meetings including booth design, deployment, traffic drivers, staff training, etc. to drive generate new product awareness.
• Manage media partner to ensure optimal roll-out of media plan and regularly assess performance for optimization against KPIs.
• Maintain projects to launch critical milestones and deadlines.

Benefits

• Comprehensive medical, dental, vision, prescription drug coverage.
• Company provided basic life, accidental death & dismemberment.
• Short-term and long-term disability insurance.
• Tuition reimbursement.
• Student loan assistance.
• Generous 401(k) match.
• Flexible time off.
• Paid holidays.
• Paid leave programs.
• Other company provided benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees