Senior Product Manager, Growth

$150,000 - $180,000/Yr

HomeLight - San Francisco, CA

posted 2 days ago

Full-time - Senior
San Francisco, CA
Real Estate

About the position

HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients. Our technology makes it easier to buy and sell homes, whether that's enabling clients to buy before they sell, find a top agent, or have certainty through a modern closing process. Each year, HomeLight facilitates billions of dollars of residential real estate business on its platform for thousands of agents and loan officers. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all. This role is based in San Francisco, CA, with office days on Wednesday and Thursday.

Responsibilities

  • Take full ownership of the customer experience and lead conversion across HomeLight's website, influencing the journey from visitor to referral.
  • Optimize traffic flow, design engaging quiz experiences to increase referrals, and shape paid marketing strategies (SEM and SEO) to boost lead volume and conversion rates.
  • Lead initiatives that enhance client and agent experiences through the application of AI, revolutionizing processes like marketing tech, visitor-to-referral flow, and client interaction touchpoints.
  • Ship new features and run experiments across the full client-agent referral funnel, including the Website, Agent Portal, Client Portal, and Agent Mobile App.
  • Contribute to enhancing the internal CRM to streamline operational flows for Sales teams.
  • Partner with Growth and Sales teams to create seamless end-to-end referral processes, ensuring exceptional interactions between clients, HomeLight sales representatives, and agents.
  • Own and report on strategic KPIs to senior leadership, focusing on metrics such as traffic, activations, conversion rates, revenue, and overall funnel performance.
  • Drive the growth of existing consumer products (Agent Matching Referrals, Simple Sale) and explore new revenue-generating opportunities.
  • Use user research, performance trends, and market insights to identify growth opportunities and stay ahead of macro-proptech market shifts.

Requirements

  • At least 5 years of experience as a digital Product Manager in the consumer space.
  • Proven ability to distill complex operational processes and business strategies into cohesive product strategies and actionable technical requirements.
  • Strong analytical thinking with experience handling diverse data sets, including retention, engagement, financial, and competitive data.
  • Proficiency in SQL and familiarity with analytics tools.
  • A track record of defining and executing roadmaps that achieve business goals while introducing ambitious, innovative product opportunities.
  • Exceptional communication skills with the ability to thrive in solo or group projects.
  • Experience communicating effectively with executives, conveying complex ideas in a clear and persuasive manner.
  • Experience working effectively with engineering and design teams in agile workflows.
  • A meticulous approach to product design and implementation, ensuring high-quality outcomes.
  • Proven ability to partner effectively with engineers and business partners.

Nice-to-haves

  • Experience in consumer growth or core product roles is highly preferred.
  • Comfortable with writing functional specifications and leveraging data-driven insights to drive decision-making.

Benefits

  • Medical (Aetna or Kaiser), Dental & Vision (Guardian)
  • Long-Term Disability & Short-Term Disability
  • Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
  • 401k (Guideline), Life Insurance (Guardian) & Pet Insurance (Nationwide)
  • Commuter benefits are offered in certain locations
  • PTO, including Volunteer Days to give back to your community
  • Annual Anniversary Perks, including professional development and sabbaticals!
  • HomeLight Services to help you with buying and selling your home
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