Senior Product Manager (Growth) (Hybrid)

Weedmaps•Austin, TX

5d•$153,750 - $187,000•Hybrid

About The Position

Senior Product Manager (Growth) (Hybrid) Overview: The Senior Product Management (Growth) at Weedmaps is responsible for defining the vision, strategy, and roadmap that realize our mission of being the hub for all things cannabis. As a Senior Product Manager focused on Growth, you will own the end-to-end shopper journey and drive measurable improvements in acquisition, activation, and retention across the Weedmaps ecosystem. You will combine customer insights, experimentation, and scalable growth frameworks to optimize user experiences, reduce friction, and build durable growth loops. You will work closely with Marketing to develop a cohesive cross-channel strategy and lead the demand-gen approach for acquiring and retaining Weedmaps shoppers. You will also optimize our martech setup to expand self-service capabilities across teams and help drive a culture of testing, learning, and rapid iteration throughout the organization. This role requires a deep understanding of growth mechanics, marketplace dynamics, and cannabis commerce, as well as strong partnership with Lifecycle Marketing to define and execute strategies that accelerate user value. You should have a proven ability to build strong relationships across the organization, influence at all levels, and communicate clearly with both technical and non-technical partners. The impact you'll make: Define and own the growth roadmap that accelerates shopper acquisition, activation, retention, and re-engagement across the Weedmaps ecosystem. Translate business goals, shopper insights, and market opportunities into a clear, data-driven roadmap and prioritized backlog that drives measurable growth outcomes. Lead cross-functional teams across Product, Marketing, Lifecycle, Data, Engineering, and Compliance to execute high-impact growth initiatives efficiently and collaboratively. Develop and refine demand-generation strategies, optimize funnels, and build scalable growth loops through experimentation, rapid iteration, and continuous learning. Monitor and report on the performance of growth initiatives - including adoption, engagement, and revenue impact - using quantitative and qualitative insights to guide strategy. Engage deeply with the product and stakeholders to identify friction points and opportunities, ensuring the growth strategy reflects user needs and aligns with broader business goals.

Requirements

Bachelor's degree or equivalent work experience
5+ years product management experience in a growth focused role.
Deep data background using self service analytics tooling (Mixpanel, Amplitude, Heap, etc)
Hands-on experience with martech/lifecycle tooling (Braze, Branch, Segment).
Experience partnering closely with Marketing and Lifecycle teams to build unified growth strategies.

Nice To Haves

Strong strategic and analytical aptitude, with a proven ability to define and execute growth strategies grounded in data, experimentation, and clear business value.
Deep understanding of growth frameworks and demand generation, with experience driving acquisition, activation, retention, and re-engagement across complex user journeys.
Exceptional collaboration and cross-functional influence, with demonstrated success partnering closely with Marketing, Lifecycle, Engineering, and Data to deliver cohesive growth outcomes.
Technical fluency and martech familiarity, with the ability to understand system architecture, optimize martech stacks, and enable scalable self-service tools for internal teams.
Strong communication and storytelling skills, capable of building alignment, influencing senior stakeholders, and rallying teams around bold growth opportunities.
Bias for action and comfort with ambiguity, with a track record of rapidly testing, learning, iterating, and adapting strategies in dynamic environments.
User-obsessed mindset, with the ability to deeply understand shopper motivations and uncover actionable insights that drive step-function growth.
Experience leading teams through influence, leveraging strong relationships and clarity of thought rather than authority.

Responsibilities

Define and own the growth roadmap that accelerates shopper acquisition, activation, retention, and re-engagement across the Weedmaps ecosystem.
Translate business goals, shopper insights, and market opportunities into a clear, data-driven roadmap and prioritized backlog that drives measurable growth outcomes.
Lead cross-functional teams across Product, Marketing, Lifecycle, Data, Engineering, and Compliance to execute high-impact growth initiatives efficiently and collaboratively.
Develop and refine demand-generation strategies, optimize funnels, and build scalable growth loops through experimentation, rapid iteration, and continuous learning.
Monitor and report on the performance of growth initiatives - including adoption, engagement, and revenue impact - using quantitative and qualitative insights to guide strategy.
Engage deeply with the product and stakeholders to identify friction points and opportunities, ensuring the growth strategy reflects user needs and aligns with broader business goals.

Benefits

Physical Health (Medical, Dental & Vision)
100% employer-paid premium for employees
Up to 80% coverage for dependents
Up to $2,000 company HSA contribution with the High Deductible Health Plan
401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
Basic Life & AD&D - employer paid 1x salary up to $250,000
Supplemental, voluntary benefits
Student Loan Repayment/529 Education Savings with a monthly company contribution
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life and AD&D Insurance
Critical Illness Insurance
Accident Insurance
Short- and Long-term Disability Insurance
Pet Insurance
Identity theft protection
Legal access to a network of attorneys
PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
Paid parental leave