Senior Product Manager, Growth

Entrata • Lehi, UT

150d • $119,000 - $188,000 • Hybrid

About The Position

As a Senior Product Manager - Growth, you will drive key initiatives that identify, test, and scale growth opportunities across our product ecosystem. This role is deeply cross-functional, supporting product teams in uncovering levers for activation, retention, expansion, and monetization. You will lead our Product-Led Growth (PLG) strategy and play a pivotal role in building a data-informed, experimentation focused culture. A strong understanding of analytics, product instrumentation, and technical implementation is essential for success in this role.

Requirements

• Bachelor's degree in a technical field (e.g., Computer Science, Engineering) or equivalent practical experience.
• 5+ years of product management experience, with at least 2 years focused on growth or experimentation-driven product work.
• Demonstrated experience with AI-native product development, including prompt engineering, LLM evaluation, and the use of AI tools to drive product innovation and improve internal workflows.
• Deep experience with analytics platforms and experimentation frameworks.
• Technical fluency - able to discuss technical trade-offs with engineers and understand how backend and frontend systems interact.
• Strong communication and collaboration skills across technical and non-technical teams.
• Experience in a fast-paced, iterative product development environment.
• Track record of shipping growth features or experiments that moved key metrics.

Nice To Haves

• Ability to design multi-step, context-aware prompts with embedded logic for precise and reliable outputs.
• Skilled in handling structured and unstructured inputs and optimizing LLM reasoning, retention, and relevance.
• Understanding of transformer models, tokenization limits, fine-tuning, and retrieval-augmented generation (RAG) patterns.
• Experience building AI-augmented workflows to reduce manual effort, improve accuracy, and integrate human-in-the-loop controls when needed.
• Familiarity with chaining LLMs to tools, APIs, vector databases, or code execution environments for dynamic, multi-step tasks.
• Ability to identify and mitigate model drift, hallucinations, bias, and inefficiencies through iterative refinement of prompts and architecture.
• Proven ability to significantly increase productivity using AI tools across ideation, execution, analysis, and delivery.
• Experience launching or scaling product-led growth motions in B2B SaaS environments.
• Familiarity with analytics tools such as Amplitude, Segment, Mixpanel, or Looker.
• Experience collaborating with data teams to analyze user behavior and identify growth opportunities, with knowledge of PLG frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue).

Responsibilities

• Lead growth-focused product initiatives across the user lifecycle, including activation, engagement, retention, and monetization.
• Partner with PMs across the organization to support their growth strategies, helping define metrics, identify opportunities, and execute experiments.
• Own and evolve our Product-Led Growth roadmap, starting with initial pilots and experiments.
• Collaborate closely with analytics, engineering, design, and marketing to ship impactful growth projects.
• Become an expert in our analytics tooling and guide teams in instrumenting and using data effectively.
• Design and prioritize experiments using A/B testing and other iterative methodologies.
• Use data to identify friction points in the user journey and develop hypotheses to improve key metrics.
• Translate growth ideas into clear, technically feasible product requirements; work closely with engineering to ensure implementation.
• Evangelize a growth mindset internally by sharing results, learnings, and best practices.
• Monitor key growth metrics and report on the performance of PLG initiatives and broader growth efforts.

Benefits

• Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.
• Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.
• HSA/FSA options and employer-paid disability benefits provided for eligible employees.
• Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.
• Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs.
• Family-centric leave policies supporting new parents during significant life events.
• Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community.
• Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.
• Bi-annual swag drops for employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees