Senior Product Manager, Growth & Product Marketing

Fox•Los Angeles, CA

18h•$128,000 - $170,000•Hybrid

About The Position

The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio including news, sports, and entertainment directly to consumers through an innovative subscription streaming service. Led by a highly experienced team with deep backgrounds across media, technology, streaming, and content, and fully supported by Fox Corporation, this venture blends entrepreneurial spirit with strong media expertise. Our vision is to create a unified, modern viewing experience that prioritizes the consumer and integrates live and on-demand content across multiple platforms. At the intersection of advanced technology and trusted storytelling, this is a rare opportunity to help shape the future of streaming during a transformative time in media. We are building a world-class team to bring that vision to life, and we're just getting started. As the Senior Product Manager for Growth & Product Marketing, you will lead the FOX One experience across the entire user lifecycle, with a strong focus on acquisition and subscription funnel performance. You will own strategy and execution for driving user growth and conversion across platforms including mobile, web, and living room devices. Your work will center on building seamless acquisition journeys, optimizing subscription flows, and developing personalized lifecycle campaigns that deepen user engagement and increase lifetime value. You will collaborate across marketing, design, engineering, CRM, and data science to launch experiments, improve funnel performance, and scale impact. This is a high-visibility, high-impact role that combines product marketing instincts, growth experimentation, and platform-level thinking to drive measurable business results.

Requirements

6 to 8 years of product management experience, including at least 3 years leading growth or acquisition-related work
Deep experience optimizing product funnels and conversion workflows across multiple platforms
Proven ability to deliver measurable growth through experimentation and product iteration
Familiarity with CRM tools, in-product marketing tech, and messaging infrastructure
Strong cross-functional collaboration skills with marketing, design, engineering, and analytics
Experience using data to shape strategy, prioritize initiatives, and evaluate performance
Ability to think strategically while executing quickly and iteratively
Passion for building seamless, engaging growth experiences that drive long-term user value

Nice To Haves

Experience growing subscription products in streaming, media, or entertainment
Familiarity with attribution models, retention cohorts, or predictive LTV analytics
Exposure to app store optimization, SEO, or paid acquisition funnel integration
Understanding of referrals, loyalty systems, or gamified engagement mechanics

Responsibilities

Own and lead the growth product roadmap, with a focus on acquisition, activation, engagement, and retention
Optimize subscription funnel performance and conversion across mobile, web, and living room platforms
Design and iterate on onboarding flows, registration UX, and in-app upsell mechanics
Build personalized journeys through lifecycle messaging, recommendations, and promotions
Partner with marketing and CRM to launch in-product campaigns and cross-channel engagement
Run A/B tests and multivariate experiments to validate ideas and improve key growth metrics
Work closely with data science to define KPIs, measure performance, and build predictive growth models
Develop infrastructure to support lifecycle communications via push, email, and in-app surfaces
Leverage behavioral data and user research to continuously improve growth strategy