Senior Product Manager - Furniture
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About The Position
As the team leader for the furniture product line, you will be responsible for defining the product roadmap, developing business cases, and managing product requirements. You will conduct market intelligence and research to identify requirements for current and future products, develop product positioning and messaging that clearly differentiates products in the market, and support the business by driving the entire product life cycle, encompassing strategic planning, development, and tactical activities. You will provide business leadership to the cross-functional product development team throughout design, development, and product releases. Additionally, you will help to define product feature sets by analyzing cost trends and end users' buying preferences. You will work directly with the Go To Market team to create and execute GTM plans for new products, train the sales teams on new products, and develop the sales tools that support the selling process of the products. You will also develop market intelligence by understanding buyer behaviors, how they buy, and their buying criteria, be the expert on competition (products, pricing, positioning) and how to beat them, and develop the demand creation strategy and manage the marketing programs that drive demand for the products. Furthermore, you will develop content and collateral including sales and partner presentations, white papers, datasheets, box copy, customer case studies, website content, etc., and provide external interface including customer and executive presentations, press and industry analyst briefings.
