About The Position
The Role Fanatics is building the world’s leading digital sports platform, with the Fanatics App as the front door to fandom and a growing ecosystem spanning commerce, ticketing, collectibles, content, and experiences. The Foundations team builds the core platform capabilities that enable Fanatics to better identify, understand, target, personalize, and communicate with fans across the entire ecosystem. These foundational services power growth, revenue, and engagement by connecting identity, data, segmentation, experimentation, and real-time orchestration into a cohesive fan platform. We are seeking a Senior Product Manager, Foundations to own the end-to-end roadmap for Fanatics’ shared growth and engagement infrastructure. This role is accountable for translating complex business goals into scalable, reliable, and real-time platform capabilities — spanning event instrumentation, shared segmentation services, identity, CRM activation, attribution, analytics, and experimentation. This is a highly cross-functional, hands-on role working closely with Mobile Engineering, Data & Platform Engineering, CRM/Lifecycle Marketing, Growth, Commerce, Ticketing, and Product teams across the Fanatics Ecosystem.
Requirements
- + 6 years experience as a Product Manager owning platform, Foundations, MarTech, Growth, CRM, or data-heavy systems for consumer digital products.
- Proven experience building or scaling event-driven, data-intensive platforms that power personalization, lifecycle, or growth.
- Strong understanding of:
- Mobile app instrumentation and SDKs
- Event pipelines, schemas, and real-time data flows
- CRM platforms (e.g., Salesforce, Braze, XP)
- Attribution and measurement platforms (e.g., AppsFlyer)
- Analytics and data platforms (e.g., Amplitude, Snowflake, CDPs)
- Experience designing shared services used by multiple downstream teams and products.
- Comfortable operating at the intersection of product, engineering, data, and marketing.
- Highly structured thinker who can simplify complex systems into clear, actionable plans.
- Strong written and verbal communicator, able to influence senior stakeholders and align teams.
- Experience thriving in fast-moving, multi-team environments with direct business impact.
Responsibilities
- Own the Foundations Platform Roadmap
- Build Shared Segmentation & Fan Intelligence Services
- Enable Real-Time, Event-Driven Fan Journeys
- Build CRM as a Scalable Execution Layer
- Enable Personalization, Growth & Cross-Ecosystem Value
- Operate as a Senior Cross-Functional Leader
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
251-500 employees
