Senior Product Manager, Enzyme Replacement Therapies

Biomarin Pharmaceutical • San Rafael, CA

104d

About The Position

BioMarin is seeking a strategic and execution-focused Senior Product Manager to join the US Enzyme Replacement Therapy (ERT) Marketing team. This role will be instrumental in driving brand growth and disease awareness for MPS and CLN2 therapies. The ideal candidate will bring strong marketing acumen, cross-functional collaboration skills, and a passion for improving patient outcomes. The SPM will be a key contributor on the ERT Marketing team responsible for supporting initiatives for both HCPs and patients. They will lead Digital initiatives, conferences and KOL engagement, as well as support the HCP and Patient marketing messages, campaigns and materials development. They will be responsible for management of key agency partnerships. The SPM will partner closely across marketing functions, as well as be the key brand liaison to Marketing Operations. They will work closely with various cross functional stakeholders (Legal, Medical Affairs, Digital Operations, the Field) and external vendors to implement strategy and tactics aligned to established business goals and objectives.

Requirements

• Bachelor's degree required; MBA or advanced degree preferred.
• 5+ years of experience in pharmaceutical marketing, preferably in rare disease or specialty therapeutics.
• Proven success in digital marketing, brand strategy, campaign execution, and cross-functional collaboration.
• Experience with Veeva systems, congress planning, and field team support.
• Strong project management, PowerPoint and communication skills.

Nice To Haves

• Track record of successful pharma/biotech marketing and/or medical affairs in rare disease categories.
• Demonstrated understanding of the pharmaceutical regulatory requirements and impact on developing marketing materials.
• Experience partnering with Patient Advocacy Groups and executing patient-facing campaigns in rare disease preferred.

Responsibilities

• Support the development and execution of HCP and patient strategies, messaging, and materials with a strong emphasis on digital channels.
• Support the creation of marketing campaigns and derivative promotional assets in partnership with agency teams.
• Collaborate with cross-functional partners to drive initiatives that enhance disease awareness and brand demand.
• Oversee website updates and vendor management, including audits, refreshes, and new development.
• Ensure seamless execution of digital initiatives across multiple platforms.
• Lead and manage congress planning, materials development, and Veeva processes in support of congresses and patient society engagement.
• Provide operational support for key events and ensure alignment with brand strategy.
• Partner with Patient Affairs to develop PAG and patient-engagement strategies, co-create resources and campaigns, and set measurement frameworks that center patient voice and comply with regulations.
• Act as a liaison to the field team, removing barriers and addressing day-to-day needs to ensure effective execution.
• Lead monthly brand meetings and contribute to brand planning, POA meetings, CLD training, and market research.
• Support analytics and AI-driven insights generation to inform strategic decisions.
• Maintain the brand library across print and digital platforms (Hibbert, Pitcher, Seismic), ensuring compliance and readiness for customer use.
• Assist in managing the brand budget, contracts, track performance metrics, and support Salelytics QBRs and other operational projects.
• Manage approval, reapproval, and ISI updates for all promotional materials through the Veeva PRB process.

What This Job Offers

• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree