About The Position

We are looking for an exceptional Senior Product Manager - Digital. This individual will be responsible for ongoing management, planning, analysis, reporting and documentation for a complex, multi-tier, enterprise digital and ecommerce solution stack. This individual will work with a talented team of internal and external resources in a highly collaborative, agile development environment. The role ensures initiatives move from strategy to production with speed, quality, and measurable business outcomes. Translate leadership’s strategy into actionable roadmaps and lead end-to-end lifecycle execution; from requirements to release readiness; ensuring flawless, on-time delivery across web, mobile, loyalty, and in-store platforms Influence and align executives, squads, and vendors to drive cross-functional collaboration and translate business needs into digital delivery. Establish and own KPIs for digital performance, leveraging analytics to measure adoption, quality, and business impact. Ensure platform stability and compliance to deliver reliable guest experiences. Play a key role in the evaluation of new platforms, tools, technologies, and vendors to identify opportunities for enhancing our digital capabilities. Continuously drive market-leading digital experiences on all platforms to solidify Wingstop's position as an industry leader. Gain a deep understanding of the business needs of department leaders and translate those needs into actionable plans for measuring success.

Requirements

  • Bachelor’s Degree: Typically, in Business Administration, Marketing, Computer Science, or a related field.
  • Proficiency with agile delivery tools and digital analytics platforms.
  • Experience running experiments (A/B tests, pilots, feature flags) and translating results into business decisions.
  • Fluency in leveraging data science, AI, or automation tools to enhance product performance, personalization, or operational efficiency
  • Communication
  • Stakeholder Management
  • Customer Service-Minded

Nice To Haves

  • Master’s Degree (Preferred): An MBA or a master’s degree in Product Management, Marketing, or a related field can be advantageous.
  • Product Management Certification
  • Certified Scrum Product Owner
  • UI/ UX Certification

Responsibilities

  • Translate leadership’s strategy into actionable roadmaps and lead end-to-end lifecycle execution; from requirements to release readiness; ensuring flawless, on-time delivery across web, mobile, loyalty, and in-store platforms
  • Influence and align executives, squads, and vendors to drive cross-functional collaboration and translate business needs into digital delivery.
  • Establish and own KPIs for digital performance, leveraging analytics to measure adoption, quality, and business impact. Ensure platform stability and compliance to deliver reliable guest experiences.
  • Play a key role in the evaluation of new platforms, tools, technologies, and vendors to identify opportunities for enhancing our digital capabilities.
  • Continuously drive market-leading digital experiences on all platforms to solidify Wingstop's position as an industry leader.
  • Gain a deep understanding of the business needs of department leaders and translate those needs into actionable plans for measuring success.

Benefits

  • Unlimited paid time off for exempt employees
  • One paid volunteer day of your choice
  • Competitive bonus structure for eligible roles
  • Team member stock purchase plan
  • Health savings or flexible spending account options
  • 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
  • Comprehensive medical, dental, and vision benefits
  • Basic life and AD&D insurance provided
  • Pet insurance
  • Education Assistance
  • Wellness reimbursement program
  • Paid maternity and paternity leave
  • Lunch provided every Tuesday and Thursday in office
  • Work from home Fridays
  • Discount on Wingstop gift cards
  • Onsite game room
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