Senior Product Manager, DICK'S Media (REMOTE)

DICK'S Sporting Goods

20d•$95,200 - $158,800•Remote

About The Position

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today! OVERVIEW: Welcome to Product Management at DICK’S Sporting Goods, where we specialize in delivering retail excellence along every aspect of the customer journey. Our mission focuses on crafting intuitive, easy-to-use products that span across our business. We are looking for a new team member who can bring product-market viability ideas that inspire, innovate and deliver elevated experiences for our customers and products. As Senior Product Manager, DICK’S Media, this role will support Dick’s Media by leading the build, maintenance, and ongoing enhancement of advertising units across owned and operated channels, including websites, mobile apps, email, and emerging digital touchpoints. This role sits at the intersection of product, advertising, and marketing technology, with a strong focus on enabling scalable, high-performing ad experiences that support both internal and external stakeholders. Experience in advertising technology or marketing technology is essential, with retail media network experience strongly preferred. This Product Manager will bring deep, hands-on understanding of how their products function end to end, paired with a strong understanding of the users who rely on them. Success in this role requires a confident presence and the ability to lead and influence across cross-functional teams without direct authority. The ideal candidate is both a visionary and an executor—able to define a compelling long-term roadmap, clearly articulate the “why” behind the work, and drive alignment and execution across teams that may not have deep familiarity with the advertising domain. As a Senior Product Manager, you will work closely with other product managers, product designers, software engineers and stakeholders to deliver innovative products and services that align to strategic priorities as well as achieve product-market fit. You will be viewed as a leader within the organization and deliver of high-quality products through the following: Product Vision & Strategy The very essence of being a product manager is having a solid foundation to build upon. In this role, you will blend innovation, strategy and execution to deliver top-notch experiences to customers. You will define and establish a comprehensive vision, strategy and roadmap for your product within a modern development environment. Product Outcomes Be the “voice of the product” empathizing with customers and stakeholders! As a Senior Product Manager, you will set goals based on outcomes and measure progress towards those goals as well as alignment back to the business. That data then informs future product iterations and prioritization within your roadmap. Stakeholder Enablement Bringing cohesion and coordination to domain level initiatives by blending strategy and tactics to achieve business results is essential in this role. You will interact with all functional areas of the company including product design, software engineering, leadership and portfolio stakeholder groups. Product-Market Fit & Go-to-Market Strategies You will develop compelling arguments for your product success in the market as well as launch strategies that are inclusive of ramp up, marketing and adoption strategies. Delivery Part of the job is to manage the backlog. You will create effective user stories as well as lead backlog prioritization and management; performing testing of product features with engineers to ensure acceptance criteria is met, capture bugs and work towards defect resolution.

Requirements

An advanced understanding of Product Management
Experience in Advertising or Marketing Technology
Experience evaluating value in complex situations
Proficiency in handling multiple dependency teams
Strong product and technology knowledge
Understanding of a product lifecycle
Understanding of the software development lifecycle
Ability to balance business objectives & customer needs
Success in defining a cohesive product vision, strategies and roadmap
Ability to speak to and application of complex product concepts
Advanced go-to-market strategies resulting in successful product launches
Customer-centric view into developing great product experiences and the ability to advocate on a customer’s behalf
Use of market data, customer needs and innovative thinking to remain competitive in the domain
Intermediate understanding of Scrum and application in a Product Management role
Effective facilitation, relationship building and collaboration skills to drive alignment across organizational peers and stakeholder groups
Proven ability to influence cross-functional teams and leadership stakeholders without formal authority
Agility to move between product domains or portfolios as business needs arise
Advanced written and verbal communication skills
Curious attitude and desire to learn
Ability to know when to pivot or persevere based on data and learnings
Experience working with third party vendors

Nice To Haves

Experience working with tools such as: in Google Ad Manager, Criteo, Kevel, Epsilon, Adobe Tech Stack, The Trade Desk, AdButler, Topsort, Equativ, etc.

Responsibilities

Leadership – How you expand your influence through strategy, decision making, coaching, and management
Enlist & Enable Stakeholders Uses evidence-based influencing skills
Manages complex stakeholder relationships
Conducts stakeholder identification workshops and creates stakeholder map by product
Creates and communicates standard stakeholder touchpoints to maintain alignment
Conducts stakeholder input sessions across various levels within the organization
Leads Framing exercises and facilitates the enablement of stakeholders
Leadership & People Management Acts as a trusted expert, teammate and operations leader within your product domain
Uses organizational agility to influence teammates and peers without formal authority
Effectively mobilizes a team(s) and leads through uncertainty
Acts as an agent of change within the organization
Creates a people-first culture where teammates thrive
Advocates for the Lean Product mindset and leads by example
Actively participates within the Product Community of Practice inclusive of coaching and mentoring responsibilities
Strategy – How you understand and plan within a product team that solves customer problems and drives market impact
Form Strategy & Prioritize Work Builds the roadmap, collaboratively with stakeholders, based on outcomes
Uses decision support tools to weigh the competing factors and objectives for a product(s)
Effectively explains ‘why’ you prioritized the work
Leads the creation of the vision and strategy for the product(s) that you support within a team setting
Communicates product strategy with dependent teams, stakeholders and leadership
Develops core positioning and messaging for product, inclusive of developing the product marketing sales tools and collateral
Identify Opportunities Uses data to discover customer pain points
Identifies the right problems and prioritizes for the best business outcomes, aligning to the overarching portfolio strategy
Identifies complex patterns in data and builds expanded research models in partnership with Product Design
Uses advanced storytelling to capture the audience and drives alignment / decisions
Leads Product-Market Fit analysis, segmentation and buyer behavior for a product domain
Form & Track KPIs/Metrics Develops growth matrixes, manages product team budget, sets pricing to meet revenue and profitability goals
Gathers data and conducts research to identify Product ROI
Evaluates ROI and uses to develop business cases for potential opportunities
Measures adoption, usage data and business impact of launches to prove ROI
Builds product objectives and goals in collaboration with key stakeholders
Drives accountability through facilitated data-driven ROI ceremonies
Regularly reports out on progress towards goals as well as product health
Identifies lagging and leading indicators to measure progress towards goals and outcomes
Execution – How you support and provide oversight to the design and delivery of solutions to our customers
As a Senior Product Manager, you may support one or more product teams within a given portfolio.
Deliver Products/Features Proactively identifies dependencies and mitigates risky assumptions
Identifies and communicates risks associated with shipping features
Builds the release plan (who, what and when) including feature prioritization
Collaboratively builds the User Story map and corresponding user stories
Writes user stories to articulate work to be done by software engineering that support outcome delivery
Works closely with software engineering to ensure delivery of products map to customer experience and business requirements within needed timelines
Manages testing to detect and fix issues to make necessary improvements
Manages third party partnerships, assessments and identification of potential opportunities
Leads sprint planning or iteration planning meetings
Runs experimental, beta & pilot programs with early-stage products
Participates in Agile ceremonies, including stand ups, demos and retrospectives
Communicates with legal, compliance, security and other critical teams