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Researches, defines, aligns, develops, and implements sales and marketing strategies with P&L (profit and loss) accountability to enable the sales force to effectively sell, fulfill, and service new and existing individual or portfolio of banking products and improve the customer experience. Carries out market research, forecasting, pricing, and competitive analysis, monitors product and system performance, and assesses problems to develop and implement solutions. Manages product risks in compliance with legal, regulatory, and risk compliance, and reporting. Collaborates with internal partners across the enterprise to take products to market.