Senior Product Manager- Commercial GTM

Wolters KluwerCoppell, TX
127d

About The Position

Wolters Kluwer Tax & Accounting division is seeking a strategic, commercially minded, and customer-focused Senior Product Manager to drive the product strategy, roadmap, delivery, customer experience and market success of our Tax Solutions portfolio. The Senior Product Manager plays a critical leadership role where you will shape the products strategy, define pricing, and packaging models, and partner across teams to deliver customer centric, revenue generating SaaS products to support firms, corporations, and tax professionals with next-generation software solutions. Anchored in our legacy of tax and compliance leadership, you'll drive innovation, modernization, cloud, and AI-enabled product that solve real-world challenges for tax professionals. This is a strategic and hands-on role, where you will be accountable for product performance across the full lifecycle, from discovery and definition to commercialization, adoption, and growth. This role is ideal for a savvy product leader with strong SaaS experience, AI-curiosity, and Go-to-Market, who understands how to drive business outcomes, optimize customer value, and translate product strategy into commercial success. You'll partner closely with Engineering, UX, Marketing, Sales, and Support to develop modern, data-driven solutions that empower tax professionals and fuel business growth.

Requirements

  • Bachelor's degree from an accredited university (Business, Computer Science or related preferred), or equivalent experience.
  • 5+ years of relevant experience required.
  • Five or more years of product management for software products or five years of combined relevant experience in product management.
  • Three or more years with Agile Scrum methodologies as a product owner/technical product manager preferred.
  • Three or more years in product management of B2B enterprise SaaS software products preferred.
  • Three or more years in software solution development for Tax and accounting industry or professional experience in CPA firm preferred.

Nice To Haves

  • Strong awareness of AI/ML applications; collaborates to apply AI to audit domain.
  • Experience managing cloud products with continuous delivery and usage-based metrics.
  • Deep experience driving commercialization efforts, including pricing, positioning, packaging and sales enablement.
  • Drives user research, persona development, and journey mapping.
  • Leverages usage data and performance metrics (e.g., retention, usage, NPS, pipeline) to inform decisions and track success.

Responsibilities

  • Own the product vision, roadmap, and success metrics for the tax journey, which may entail one or more tax solutions on the platform, in alignment with business strategy and customer needs.
  • Collaborate closely with Finance, Sales, and Development to model revenue projection and define monetization approaches that scale.
  • Define and manage the product backlog, writing epics with clear acceptance criteria and prioritizing work based on customer and business value.
  • Define and execute Tax-specific product strategies that ensure product-market fit, maximize usage and drive sustainable revenue growth, and will achieve profitability metrics.
  • Develop pricing and packaging strategies based on customer value, market dynamics, and usage models.
  • Serve as the commercial owner for assigned product lines, accountable for adoption, engagement, retention, and revenue outcomes.
  • Lead development and execution of go-to-market (GTM) plans in partnership with Sales and Marketing.
  • Create positioning and messaging that clearly communicates differentiated values to target customer personas.
  • Cultivate strategic relationships with key customers to gain insights, validate roadmap direction, and foster advocacy.
  • Identify emerging trends and AI opportunities that create differentiation and improve customer outcomes.
  • Lead customer discovery, user research, and VOC (Voice of Customer) activities to validate pain points and test new concepts.
  • Collaborate across Product, Engineering, UX, Marketing, Sales, Support, and Legal to deliver cohesive customer experiences and remove execution barriers.
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