Senior Product Manager – Camp and Action Sports
About The Position
Are you a strategic product leader who thrives at the intersection of creativity, commerce, and collaboration? Join our Co-op Brands team as a Senior Product Manager, where you’ll shape the future of outdoor gear and apparel that reflects our values, inspires our members, and drives meaningful growth. What You’ll Do: As a Senior Product Manager, you’ll lead the seasonal brand and product strategy for Camp and Cycle activities within REI’s Co-op Brands. You’ll ensure every product we create is member-informed, aligned with our brand vision, and meets our business goals.
Requirements
- A strategic thinker with 7+ years in product line management and merchandising planning.
- A collaborative leader with strong communication, analytical, and business planning skills.
- Experienced in brand building, with a keen eye for relevant trends and commercial potential.
- A natural team builder who can inspire, align, and drive results across functions.
- Comfortable operating with autonomy and influencing at all levels of the organization.
Nice To Haves
- 3+ years of people management experience preferred
- Experience in outdoor, lifestyle, or consumer goods industries is a plus.
Responsibilities
- Lead Strategy & Execution: Develop and drive 1–2 year product and brand strategies aligned with our 3–5 year roadmap.
- Cross-Functional Leadership: Collaborate with merchandising, design, and development to deliver cohesive, profitable, and compelling product lines.
- Product Creation: Decision maker and driver of the seasonal product creation process from concept to buy-ready, ensuring alignment, accountability, and timely execution.
- Market & Consumer Insights: Use data, trends, and consumer feedback to inform strategy and identify new opportunities.
- Team Leadership: Supervise and mentor 1–2 direct reports, fostering growth and performance.
- Financial Impact: Support the development and execution of financial plans, ensuring margin targets and revenue goals are met.
Benefits
- REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
