Senior Product Manager, Athlete Identity Data & Analytics (REMOTE)

DICK'S Sporting Goods

1d • Remote

About The Position

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today! OVERVIEW: Welcome to Product Management at DICK’S Sporting Goods, where we specialize in delivering retail excellence along every aspect of the athlete journey. Our mission focuses on crafting intuitive, easy-to-use products that span across our business. Our Data and Analytics organization is building the data foundation that will powers how DICK’s knows, serves, and delights 50M+ athletes. This isn't just a product role - it's a chance to define how an iconic sports retail brand uses athlete data to compete in a digital-first world. In this role, as a Senior Product Manager, you'll own the strategy and execution of the Athlete 360 and Identity products that serve as the foundation for our athlete experience. As DICK'S transforms into a data-driven athlete experience company, you'll be the strategic leader who translates complex data architecture into business outcomes enabling enhanced personalization, targeting, loyalty, and Retail Media activation at scale.

Requirements

• 7+ years in product management with 4+ years focused on customer data platforms, identity management, or data products
• Proven track record building Customer 360 / Single Customer View solutions at enterprise scale (10M+ customer profiles)
• Experience partnering with and presenting to SVP/Director-level stakeholders across Marketing, Technology, and Business teams
• Deep understanding of identity resolution (deterministic & probabilistic matching), customer data modeling, and data governance
• Experience with Customer Data Platforms (e.g., Amperity, Segment, mParticle, Treasure Data, Tealium) or identity management platforms
• Knowledge of modern CDP architecture and cloud data warehouses (Snowflake, BigQuery, Redshift, Databricks)
• Strong technical fluency: ability to discuss APIs, data architecture, ETL/ELT processes, and system integration with engineering teams
• SQL proficiency and experience with BI tools (Tableau, Looker, Power BI, or similar)
• Familiarity with Agile/Scrum methodologies and product management tools (Jira, Confluence, Aha!, ProductBoard, Miro)
• Expertise defining and tracking product KPIs/OKRs that tie to business outcomes
• Strong ability to translate complex technical concepts into executive-ready narratives and business value propositions
• Experience writing user stories, managing backlogs, and leading sprint planning

Nice To Haves

• Experience in retail, ecommerce, or omnichannel businesses
• Background with Retail Media, loyalty programs, or personalization engines
• Understanding of retail business models and marketing ROI
• Familiarity with data privacy regulations (GDPR, CCPA)
• Experience with Amperity or similar enterprise CDPs

Responsibilities

• Define the multi-year product strategy and vision for Identity and Athlete 360 capabilities, building a unified enterprise source of truth that integrates data across transactions, loyalty, marketing, and service interactions to drive billions in revenue
• Modernize identity and data capabilities to enable loyalty, personalization, omni-channel experiences, Retail Media, Data Science, and BI with seamless audience creation and consistent athlete insights.
• Establish and maintain data quality standards, governance frameworks, and activation-ready data models ensuring enterprise-wide trust in athlete data.
• Partner with Data Science, Engineering, Marketing, Retail Media, and business leaders to define requirements, prioritize initiatives, and scale personalization strategies in collaboration with Data Science, Engineering, and Architecture to drive measurable business impact.
• Lead the development of athlete identity resolution capabilities (deterministic and probabilistic), enabling accurate athlete identification across all touchpoints and improved athlete engagement.
• Establish KPIs to measure adoption of athlete profile attributes to drive better campaign performance uplift, and return on investment for Customer 360 data.
• Define and track metrics to continuously monitor and optimize customer identity data accuracy, leveraging match rates, resolution quality, and attribute validation to enhance data integrity and deepen customer understanding.
• Translate complex technical concepts into clear business value and executive-ready narratives, evangelizing Athlete 360 capabilities to drive organizational adoption.
• Manage vendor relationships, evaluate platform optimization opportunities, and lead build-vs-buy decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed