Senior Product Manager, AdTech

Outfront Media • Los Angeles, NY

20d • $160,000 - $190,000

About The Position

We are one of North America’s most innovative media companies. We leverage the power of creative excellence, unbeatable locations and smart audience data to change the game for advertisers. Our purpose as a company is to help people, places and businesses grow stronger. To do this, we make meaningful connections between brands and people when they are outside of their homes through one of the largest and most diverse sets of out-of-home assets including billboards, transit and mobile displays across the U.S. We connect diverse audiences across over 150 markets and conduct our business considering all our stakeholders, from clients and employees, to the communities where we operate. We are committed to creating a diverse and inclusive work environment that promotes the growth of our people. Come join our industry-leading team! We are looking for a Senior Product Manager to join our product team and help shape the future of our digital product offerings. This role will focus on driving key initiatives from ideation through execution, ensuring alignment with business goals and delivering impactful solutions. The Senior Product Manager will own the strategy, development, and lifecycle of key product initiatives. You will work cross-functionally with engineering, design, marketing, and sales to bring new features and products to market, while continually improving existing offerings. The ideal candidate will have a deep understanding of product management best practices, strong leadership skills, and a track record of delivering customer-centric solutions in a fast-paced environment.

Requirements

• 7+ years of experience in product management, with a proven track record of leading product initiatives from concept to launch.
• Experience in adtech, DOOH, or a related industry is a plus, with a deep understanding of the challenges and opportunities in the digital advertising space.
• Strong strategic thinking and the ability to translate business goals into actionable product strategies and roadmaps.
• Deep expertise in developing and optimizing content management systems (CMS), leading end-to-end implementations of headless CMS platforms, enhancing content workflows, and integrating with APIs for scalable multi-channel delivery
• In-depth understanding of networking protocols, firmware management, and content management workflows for DOOH
• Deep knowledge of API architecture to support programmatic and real-time data exchange
• Ability to work cross-functionally to build scalable supply-side solutions that meet operational and customer needs.
• Excellent communication and stakeholder management skills, with the ability to influence and align teams around a shared vision.
• Analytical mindset, with the ability to leverage data to make informed product decisions and optimize performance.
• Experience with product management tools such as Jira, Confluence, or ProductBoard.
• Bachelor's degree in business, Engineering, or a related field.

Nice To Haves

• Prior experience with Ad Server integrations & management a plus.
• A master’s degree or an MBA is a plus.

Responsibilities

• Product Strategy & Roadmap : Define and drive the product strategy, vision, and roadmap for key product areas, aligning with overall business objectives.
• Lead market and customer research to identify new opportunities and customer needs, ensuring product decisions are data-driven and customer-centric.
• Develop and manage the product lifecycle from ideation, MVP, and feature development through launch and ongoing optimization.
• Cross-Functional Collaboration : Collaborate with engineering, design, marketing, and sales teams to define product requirements, prioritize features, and ensure successful product delivery.
• Act as the voice of the customer, ensuring that the product meets customer needs and delivers a compelling user experience.
• Work closely with the development team to deliver high-quality products on time and within scope, balancing technical feasibility with business priorities.
• Stakeholder Engagement & Communication : Communicate product strategy, priorities, and progress to key stakeholders, including executives, sales, and marketing teams.
• Manage stakeholder expectations, ensuring alignment across teams on product vision, milestones, and deliverables.
• Lead product demonstrations and presentations to stakeholders, customers, and partners to showcase product features and benefits.
• Data-Driven Decision Making : Use data and analytics to monitor product performance, identify areas for improvement, and make informed decisions on feature prioritization and optimization.
• Define and track key performance indicators (KPIs) to measure product success and inform the ongoing product development process.
• Conduct competitive analysis and keep up to date with industry trends to ensure the product remains competitive and differentiated.
• Product Launch & Go-to-Market : Drive product launches in collaboration with marketing, sales, and customer success teams, ensuring go-to-market strategies are aligned with product positioning and business goals.
• Define and execute launch plans, including product messaging, marketing materials, training, and customer support resources.
• Monitor post-launch performance, gathering feedback and iterating on the product based on customer insights and usage data.

Benefits

• OUTFRONT offers a comprehensive benefits program including:
• Medical, Dental, Vision (including same and opposite-sex domestic partners)
• HSA and FSA plans, Family Benefits, Pet Benefits
• 401(k) Plan with an Employer Match
• Paid Time Off, Commuter Benefits, Educational Assistance
• Robust Diversity, Equity and Inclusion program including 7 Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level