Cars Commerce-posted 3 months ago
$135,300 - $169,150/Yr
Full-time • Senior
1,001-5,000 employees

As a Senior Product Manager for AdTech & Operations at Cars.com, you will own our media technology operations strategy and products, managing complex integrations across 15+ advertising platforms while ensuring seamless campaign delivery from product selection through execution. You will lead the critical transformation from legacy ad tech platforms to modern marketing technology infrastructure, oversee future order management system (OMS) implementation, create visibility across business lines, and drive operational excellence across our entire media technology ecosystem. You will work with cross-functional teams including Dealer Inspire Media Services and Commerce Media Network to optimize campaign operations across search, display, video, social, and programmatic channels. As a Senior Product Manager in this role, you are a systems thinker who can manage detailed execution while maintaining strategic vision. You have deep expertise in advertising operations and platform integrations, with a track record of successfully managing complex migrations with zero disruption. You make decisions by optimizing for operational efficiency and platform stability while driving measurable improvements in campaign delivery and performance. You understand the complexities of multi-platform advertising ecosystems and have experience managing campaigns across both self-serve and managed service models. You are a natural collaborator who can work effectively with technical teams, vendors, and internal stakeholders to deliver seamless advertising operations.

  • Define and execute the AdTech strategy and roadmap, securing stakeholder alignment across executive leadership, engineering, operations, and business teams.
  • Lead legacy ad tech platform sunset while implementing modern marketing technology infrastructure with zero campaign disruption.
  • Bring parity, visibility, and streamlined operations to teams managing media on the Cars Commerce retail media network (onsite and offsite) and teams activating campaigns using dealer first-party data.
  • Drive workflow automation and process optimization to reduce manual effort, increase speed to market, and improve accuracy.
  • Serve as the connector across technical and non-technical teams, ensuring product decisions balance user needs, operational efficiency, and revenue impact.
  • Define, influence, and guide API integration needs and requirements, ensuring systems communicate seamlessly across internal and external platforms.
  • Build and launch new products (0 to 1) and features that expand monetization opportunities and improve customer experience.
  • Own integrations between campaign management platforms and downstream reporting systems, ensuring data flows from ad platforms through to Cars.com, third-party sites, and reporting dashboards.
  • Manage relationships with advertising technology vendors and platforms, driving accountability through performance metrics and business reviews.
  • Support future OMS implementation and integration with existing tech stack including CRM connectivity.
  • Ensure compliance with platform-specific requirements, naming conventions, and taxonomy management.
  • Maintain 95%+ platform uptime and campaign delivery rates while optimizing vendor costs.
  • Establish clear interconnected roadmaps with cross-functional teams to align on integration points.
  • Communicate platform migrations, operational updates, and key accomplishments effectively throughout the organization, tying results directly to business growth and outcomes.
  • Bachelor's degree in business, computer science, information systems, or related field, or equivalent work experience.
  • At least 5-7 years of product management experience with deep focus on advertising operations and platform management.
  • Proven experience leading cross-functional teams through platform migrations and system transformations with zero disruption track record.
  • Strong technical fluency, with a deep understanding of API integrations, data pipeline management, and system architectures.
  • Experience with self-serve and managed service advertising models.
  • Understanding of retail media networks, walled gardens, first-party data, and customer data platforms.
  • MBA or other advanced degree.
  • Automotive industry experience with OEM and dealer advertising.
  • Exposure to regulated industries such as automotive, fintech, or healthtech.
  • Experience with order management system implementations.
  • Knowledge of marketing automation platforms.
  • Experience with both B2B and B2C advertising products.
  • Familiarity with programmatic advertising ecosystems including DSPs and SSPs.
  • Hands-on knowledge of SQL and large-scale data platforms (RedShift, Snowflake, BigQuery).
  • Hands-on experience managing campaigns across Google, Microsoft, Facebook, and programmatic platforms with understanding of campaign trafficking, bulk operations, and ad serving workflows.
  • Experience with emerging platforms (TikTok, LinkedIn, native advertising).
  • Knowledge of conversion tracking and attribution modeling across platforms.
  • Medical, Dental & Vision Healthcare Plans
  • New Hire Stipend for Home Office Set-Up
  • Generous PTO
  • Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
  • Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day
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