Senior Product Manager, Acquisition
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About The Position
The Farmer’s Dog is looking for a data-driven, customer-obsessed Senior Product Manager to lead initiatives that directly impact how we attract and convert new customers. In this role, you’ll be focused on building and optimizing personalized experiences at scale—using segmentation, experimentation, and journey mapping to guide customers from discovery to conversion and beyond. You’ll partner closely with cross-functional teams—including Growth Marketing, Engineering, Data, and CX—to identify opportunities, test hypotheses, and launch high-impact programs that improve conversion rates and drive sustainable customer growth. Whether it’s designing a smarter onboarding flow or launching a targeted acquisition campaign, you know how to move quickly, learn fast, and ship what matters.
