Senior Product Manager, Access and Affordability Messaging & Marketing Analytics

$125,700 - $251,500/Yr

Abbott Laboratories - Alameda, CA

Full-time - Mid Level

Alameda, CA

Miscellaneous Manufacturing

About the position

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology. The Senior Product Manager, Access and Affordability Messaging & Marketing Analytics, is a member of the Patient Support Program team and a critical role within the commercial organization, responsible for developing and implementing cost, coverage and access strategies and tactics for different audiences to support patient access to their HCPs' prescribed therapy. Candidate must possess strong interpersonal and collaboration skills to effectively engage with US Market Access, Brand Marketing, Field Sales leadership, and more.

Responsibilities

• Define and advance cost & coverage marketing strategy for multi-billion dollar brand.
• Lead the development of access and affordability messaging and promotional materials to communicate access and affordability to HCPs, patients, and health systems.
• Analyze claims data and identify patterns, trends, and correlations that can help businesses make better decisions.
• Partner with US Market Access, Sales Leadership, Brand and Payer Solutions to identify access pull-through opportunities.
• Leverage insights generated by cross-functional partners to advance market leadership.
• Proactively identify opportunities for market research, and lead projects to enhance landscape knowledge to drive competitive performance.
• Lead the development of patient messaging and resources to effectively support patients through access and affordability challenges.
• Responsible for ensuring all materials and tools are approved and implemented through the MLR process.
• Understand and anticipate the implication of changing market access dynamics.

Requirements

• Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.
• Product management experience in medical products or services preferred.
• Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

Nice-to-haves

• Bachelors Degree with at least 8 years related experience, with at least two years of experience in marketing or product management, or MBA with 4+ years of related experience.
• Expertise working with large data sets and generating impactful insights.
• Experience working in highly cross-functional organizations.
• Experience working independently and a track record of taking initiative in dynamic environments.
• Previous experience working with agencies on creation of materials preferred.
• Previous experience in Life Science industries preferred.
• Previous experience with a focus on Payer Marketing preferred.
• Strong project management skills, setting and executing against deadlines and delivering on commitments.
• Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership.
• Demonstrated success in maintaining productive/collaborative relationships with internal and external business partners.
• Excellent negotiation and decision-making skills.
• Proven track record of operating in a fast-paced, high-energy environment.
• Enthusiasm and self-motivation are essential.
• Candidate demonstrates a breadth of diverse leadership capabilities including the ability to influence and collaborate with peers and develop and coach others to achieve meaningful outcomes and create business impact.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees via the Health Investment Plan (HIP) PPO.
• An excellent retirement savings plan with high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.