Senior Product Information Specialist

WPP Production•Detroit, MI

3d•Hybrid

About The Position

WPP Production is the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. They combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, WPP Production is the production engine designed for today's always on, AI driven marketing world. WPP is the trusted growth partner for the world’s leading brands, uniting cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company. The Senior Product Information Specialist acts as a critical verifier of relevant vehicle facts, product accuracy, and general product compliance for all agency communications for their assigned vehicles. This role reviews and provides direction on all images, claims, functionality, and messaging in each communication. The Senior Product Information Specialist also ensures that critical product information is proactively provided in advance for these communications, including digital, brand, paid and earned media opportunities. They review all agency communications for assigned vehicles, with an emphasis on applied product information skills for content creation within the digital space, including model year PDM updates, MYCO site updates, Color and Trim projects, the maintenance of associated product grids and specifications, and securing samples and reference to provide visual direction to teams on any corrections or updates needed. In addition, they ensure that vehicle claims, material samples, and associated carryover items are updated, filed and accessible to a wide agency and client team throughout the lifecycle of the products they are assigned.

Requirements

Ability to work independently in an off-site capacity as well as attending client shoots
Willingness to embrace a creative culture and continuously evolve with client and industry needs
Ability to make quick, educated decisions that are compliant and accurate
Ability to put in extra effort, time and commitment for client deliverables
Innate sense of curiosity and desire for continuous learning
Ability to distinguish between critical details and unimportant facts
Effective communicator with ability to concisely identify and convey pertinent information
Ability to manage multiple projects under tight deadlines
Proficient with computers and willing to learn new applications as they become relevant
At least 3 years in the Product Information Specialist role or previous agency equivalency
Ability to work well with other teams and people

Nice To Haves

Previous agency, engineering, management, or automotive experience a plus

Responsibilities

Investigate, retain, and apply robust vehicle knowledge for client and agency use
Ensure all communications associated with assigned vehicles are reviewed and commented upon accurately and within deadlines
Mentor other team members appropriately
Provide updates of carryover vehicles – including What’s New documents, claim updates and re-substantiation, PDM or other asset updates, Color and Trim changes and updates, and other related tasks associated with carryover vehicles
Actively engage and understand all agency workflows so work can be commented upon and otherwise reviewed for product accuracy on time with proper project resolution
Emphasis on MYCO assignments, Build and Price reviews and Model/Options/Specs creation and verification
Active preparation and participation in product-related client deliverables, including Owner Site, Color and Trim, and sample and reference materials needed for CG updates and validation
Provide critical feedback to Product Information Supervisor for departmental improvements and progress
Ensure accurate depictions of cross-brand technologies like Ford Pass, SYNC, and other technologies/connected services are compliant within your vehicles
Understanding of Specialist role in partnership with OGC/Legal Compliance teams to ensure communications are compliant and properly substantiated
Help agency team members and the client understand critical product information and its relationship within effective advertising
Mentor Product Specialists as needed
Attend client routable and associated meetings as needed
Attend shoots or other production activities as needed to ensure accuracy in all product depictions
Develop knowledge of departmental best practices, including updating claims and affidavits, client interaction, product reviews, and insight regarding the entire automotive industry
Act as the go-to person for questions, concerns, problems, and general inquiries for the assigned vehicles
Accumulate knowledge of the automotive industry and the advertising industry
Other duties as assigned. For employees looking for advancement opportunities, roles beyond this job description may be assigned and part of a general curriculum of employee development