Senior Product Development Owner - Customer Relationship Management

AgFirst Farm Credit Bank•Columbia, SC

5h•Hybrid

About The Position

The Senior Product Development Owner, Customer Relationship Management, drives strategic product initiatives across CRM capabilities, ensuring alignment with enterprise customer‑experience and relationship‑management goals. This role blends leadership in product strategy, development execution, and stakeholder engagement to deliver scalable, high‑quality solutions that support sales, service, marketing, and customer lifecycle processes. The Senior Product Development Owner oversees CRM roadmap definition, guides agile delivery teams, and ensures CRM platforms evolve to meet organizational needs—especially critical during the transition from Microsoft Dynamics to Salesforce. Experience in CRM systems, data quality, and cross‑channel customer engagement is strongly recommended.

Requirements

Bachelor's degree in business, technology, or a related field.
Six years of experience in product development in banking, finance, and/or lending environments preferred.
3+ years of hands-on experience with Salesforce CRM (Sales Cloud).
Strong understanding of product management principles and Agile methodologies.
Ability to translate business needs into technical requirements.
Excellent communication and stakeholder management skills.
Familiarity with integration patterns and cloud concepts.

Nice To Haves

Salesforce certifications such as Salesforce Administrator, Advanced Admin, Platform App Builder, or Financial Services Cloud Accreditation preferred.
Familiarity with Salesforce ecosystem tools (Tableau CRM, MuleSoft).
Familiarity with Marketing automation tools (e.g. Hubspot) is a plus.
Experience with data governance, reporting, or analytics within a CRM environment.
Certifications preferred: CSPO, SAFe POPM, PMP, or equivalent.

Responsibilities

Define and maintain product vision aligned with organizational goals.
Translate business needs into prioritized features and outcomes.
Balance short-term delivery with long-term strategic objectives.
Communicate roadmap and progress to stakeholders.
Lead backlog refinement and sprint planning to ensure clear, actionable work.
Validate requirements and oversee testing for quality and compliance.
Coordinate cross-functional teams for the timely delivery of product increments.
Monitor product performance and recommend improvements.
Act as primary liaison between business and technology teams.
Gather and synthesize feedback to inform product decisions.
Ensure alignment with regulatory and compliance standards.
Manage communication and expectations across stakeholders.
Other duties and responsibilities as assigned, which may include specific projects or tasks.
Participate in continuous learning activities to sustain knowledge of the industry, management practices, and bank policies, procedures, and guidelines.