Senior Product Designer

Match Group•New York, NY

10h•$160,000 - $180,000•Hybrid

About The Position

HER is the world’s largest community for lesbian, bisexual, and queer people. We’re a global, subscription-based consumer product serving millions of LGBTQIA+ users across 55+ countries — helping people connect, date, and build community in ways that feel authentic, affirming, and fun. HER is part of Match Group, the global leader in dating products, and sits within Match’s Affinity portfolio alongside other identity-led platforms. This gives us the best of both worlds: the scale, insight, and infrastructure of a global organization, with the autonomy, speed, and cultural focus of a small, mission-driven team. Design at HER is not decorative. It’s a core driver of differentiation, growth, and revenue — and a critical way we show up for our community. We’re hiring a Senior Product Designer to take end-to-end ownership of key product experiences across our iOS and Android apps (and occasionally web). This is a senior individual contributor role with meaningful autonomy and influence. Your primary focus will be creating distinctive, sapphic-first experiences that clearly differentiate HER in the dating market — while directly supporting rapid active user growth and a strong focus on revenue performance.You’ll partner closely with Product, Engineering, Data, and Leadership to shape what we build, why we build it, and how it performs in the real world. When it comes to dating, the connection starts online, but the real magic happens once you meet in real life. We think the same is true for creating the best platforms, so we work together IRL in our New York office three days a week.

Requirements

7+ years designing consumer digital products (mobile-first experience required)
Proven experience owning design for features used by large audiences
Strong interaction design, visual design, and UX fundamentals
Experience working within and contributing to a design system
Comfort operating in fast-moving, evolving product environments
A portfolio demonstrating both craft and business impact

Nice To Haves

Subscription or freemium products
Dating or network based platform experience
Designing for identity-led or emotionally nuanced use cases
Engaging directly with users to inform your design direction and decisions in the form of user surveys, unmoderated prototype testing, and user interviews.

Responsibilities

End-to-End Product Design:
Own design for complex product areas from discovery through launch and iteration, including both engagement and revenue-focused designs
Translate ambiguous, high-impact problems into clear user journeys, flows, and interfaces
Balance user experience, speed of execution, and business impact
Sapphic Differentiation & Experience Design:
Design experiences that feel unmistakably HER — rooted in sapphic culture, joy, intimacy, and community
Push beyond generic dating patterns to create features users can’t get elsewhere
Ensure HER’s product experience remains emotionally resonant, culturally specific, and market-differentiated
Apply and evolve HER’s design system and brand expression
Experimentation & Measurement
Design experiments and A/B tests in collaboration with Product, Engineering, and DataIterate based on performance data and qualitative insight
Use learning from experiments to inform future design decisions
Prototyping & Validation
Create prototypes at varying levels of fidelity to explore, align, and validate ideas
Support regular user testing to de-risk solutions before build
Clearly communicate design intent and rationale to cross-functional partners
Cross-Functional Collaboration
Work closely with Product Managers to shape roadmaps and scope work
Partner with Engineering to ship high-quality experiences efficiently
Present work confidently to leadership and incorporate feedback without losing clarity or direction