About the position
At Lyft, our goal is to serve our riders by connecting them to the people, places, and communities that matter most—through transportation that’s thoughtful, reliable, and built around real life. To do this, we start in our own community by creating an open, inclusive, and diverse organization. We’re looking for a bold, imaginative Senior Product Designer to lead our most exploratory work and shape the evolution of the Lyft Rider experience. As part of our Rider Segments team, you'll discover and unlock entirely new markets and user segments. This role is for someone who thrives in ambiguity, rapidly prototypes concepts, and champions ideas that challenge conventional thinking. You'll help define what transportation should feel like tomorrow, creating experiences that set new industry standards. Your work will fuel Lyft's growth by uncovering overlooked opportunities and turning untapped audiences into loyal riders.
Responsibilities
- Lead the conceptualization and design of net-new product experiences that open entirely new market segments
- Develop deep empathy for undiscovered user needs through immersive research, trend analysis, and intuitive market sensing to inform breakthrough experiences
- Quickly generate, test, and iterate on multiple concepts simultaneously, embracing calculated risks and learning from both successes and failures
- Anticipate market shifts before they happen and proactively design solutions that position Lyft ahead of emerging trends and behaviors
- Rally product managers, engineers, researchers, and executives around ambitious visions, inspiring teams to pursue transformative opportunities
- Pivot gracefully between strategic thinking and hands-on delivery as conditions evolve, demonstrating flexibility without compromising quality
- Connect design decisions directly to business outcomes, with a keen understanding of how your work drives key metrics and unlocks new revenue streams
Requirements
- 6+ years of experience working in UX, UI, HCI related field with experience working on web and mobile design
- Experience working with a lean team of Engineers, Product Managers and Program Managers
- Experience designing innovative products for desktop and mobile
- Excellent oral and written communication skills
- Experience with user research methods and analysis
- Expertise with Figma and other prototyping tools
- Excellence in design craft
- Ability to work with a low-ego, highly collaborative, cross-functional team
- Excited about working in a fast-paced, dynamic startup environment
Benefits
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
