Senior Product Designer 1

The Farmer's Dog • New York, NY

14d • Onsite

About The Position

As a Senior Product Designer 1 on the Conversion & Acquisition team, you will own the vision, strategy, and execution of products that help potential customers discover, understand, and become customers of The Farmer’s Dog. Your mission is to create seamless, personalized, and high-converting experiences across our digital touchpoints—helping more dog lovers understand the value of the brand, gain confidence that they’re making the right decision for their dog, and take the first step toward lifelong, healthier care for their pets.
This is a high-impact leadership role at the intersection of growth strategy, customer behavior, and digital product design. You’ll partner closely with cross-functional teams—including Growth Marketing, Engineering, Data, and CX—to identify opportunities, test hypotheses, and launch high-impact programs that improve conversion rates and drive sustainable customer growth. Over time, you’ll define and evolve a cohesive acquisition journey that delivers clarity, confidence, and joy to every prospective customer—driving measurable business growth while reinforcing the company’s mission and brand.
One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.
We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.
We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.
We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.
We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

Requirements

• You have 7+ years of experience designing customer-facing products, ideally in environments where education and conversion are key.
• You think in systems and services, not just screens, and have a track record of designing cohesive journeys across channels and customer states.
• You combine strategic thinking with exceptional craft, designing with precision at both the conceptual and visual levels.
• You have a deep understanding of customer behavior and psychology, and use it to create persuasive, human-centered solutions that build trust and clarity.
• You know how to bring teams together by aligning partners across product, engineering, brand, and customer support with clarity and intention.
• You are fluent in tools like Figma and experienced with prototyping, research, testing, and analytics, using data to shape and measure your work.
• You are a proactive communicator, a thoughtful collaborator, and an effective facilitator who can navigate ambiguity with confidence.
• You care about mentoring and sharing your thinking to help others grow and elevate the overall design culture.
• You think critically about how we work and actively contribute to improving process, systems, and design operations.
• And of course, you love dogs.

Responsibilities

• Lead the design of early customer experiences, from first impression through decision-making, using service design principles to shape how people discover, understand, and consider The Farmer’s Dog.
• Develop and communicate a clear point of view on what we’re building and why, aligning pawds around design strategy and customer goals across digital and physical surfaces.
• Use customer psychology, storytelling, and systems thinking to create persuasive, emotionally resonant experiences across multiple touchpoints including site, email, SMS, and customer support.
• Prototype quickly to test, validate, and evolve ideas, gathering feedback through both qualitative and quantitative research and bringing others along in your process.
• Build scalable systems that account for edge cases, complexity, and business constraints while maintaining a high bar for craft, usability, and cohesion.
• Collaborate closely with Conversion & Acquisition, engineering, brand, and content partners, advocating for design with clarity, empathy, and strategic influence.
• Contribute to and evolve our design system with a sharp eye for detail, identifying opportunities to refine, automate, and improve how we work.
• Mentor and support other designers by modeling strong design thinking, sharing feedback generously, and raising the bar for quality and consistency.
• Bring structure to ambiguity by organizing workshops, creating alignment artifacts, and guiding projects through uncertainty toward clear, actionable outcomes.
• Prioritize work that drives impact by helping prospective customers make confident decisions that are right for their dog and right for the business.

Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed