Senior Product Copywriter

LegalZoom • Los Angeles, CA

86d • $104,600 - $139,500

About The Position

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. If you're ready to contribute to a collaborative, diverse, and distributed group of creative thinkers and problem-solvers, we can't wait to meet you. LegalZoom's Brand & Creative team is looking for a Senior Content Designer to lead the language strategy behind our customer experiences. This role is ideal for someone who sits at the intersection of UX writing and marketing copy-fluent in both clarity and persuasion, with a sharp instinct for commerce-driven journeys. You'll own content across onboarding, purchase flows, emails, webpages, and product touchpoints-making legal services approachable while driving business performance. If you thrive on collaboration, understand the power of strategic messaging, and care deeply about helping customers navigate complex decisions, we want to hear from you.

Requirements

• 5-8 years of experience in content design, UX writing, or marketing copywriting for digital products-especially ecommerce or online services.
• Bachelor's degree or more in English, History, Journalism, or similar field.
• Portfolio that showcases work on onboarding, purchase, or conversion journeys, and emails with measurable impact.
• Passion for solving real customer problems with thoughtful, clear, and effective messaging.
• Strong collaboration skills-you build trust across teams and communicate ideas clearly.
• A strategic mindset with comfort in ambiguity, and a drive to test and iterate for both user and business impact.
• Familiarity with UX best practices, accessibility, and content system thinking.
• Proficiency in Google Docs and working content-first in Figma.

Responsibilities

• Write and optimize onboarding, purchase, product flows, emails, sales collateral, and sales scripts, blending clarity with persuasive storytelling.
• Demonstrate a deep understanding of our products, the customers shopping for them, the competitive landscape, as well as market trends to shape copy.
• Turn complex legal topics into clear, supportive language that helps people feel confident and drives conversion.
• Collaborate with product marketers, product designers, visual designers, product managers, lifecycle marketers, research, and legal to craft seamless end-to-end customer experiences.
• Express and evolve LegalZoom's brand voice across product touchpoints, ensuring consistency across teams.
• Craft emotionally resonant copy that taps into real human needs and clearly connects those moments to how our products can help.
• Identify opportunities to improve UX and business outcomes through messaging strategy.
• Contribute to our content design system, and help scale best practices in accessibility, usability, and commercialization.
• Balance multiple projects, shifting priorities, and feedback with clarity and speed.

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Fertility benefits
• Mental Health benefits
• One Medical
• Fringe lifestyle benefits up to $250

What This Job Offers

• Career Level: Mid Level
• Industry: Administrative and Support Services
• Education Level: Bachelor's degree
• Number of Employees: 501-1,000 employees