Senior Product Consultant

Caterpillar•East Peoria, IL

21d•Onsite

About The Position

Step into the dynamic role of a Senior Product Consultant for Large Track Type Tractors (LTTT) —a position where your insights, decisions, and recommendations directly shape the division’s business goals and long‑term leadership. As a recognized expert in the LTTT segment and machine applications, you’ll serve as the critical connection between the Product Value Stream and Regional Go‑To‑Market Sales Teams, ensuring alignment, clarity, and collaboration across the organization. Your work will empower Cat and Dealer sales teams to achieve their targets and help customers get maximum value from their Cat LTTT machines. As the strategic marketing lead , you’ll influence and execute the New Product Introduction (NPI) process and represent Resource Industries Sales, Services & Technology (RISST) on the Product Value Stream (PVS) NPI team. You’ll define and communicate global critical customer requirements and product functional specifications that guide the LTTT product development pipeline. This is your opportunity to shape the future of Large Track Type Tractors and make a lasting impact. This role spans the entire machine lifecycle —from pre‑sale consultations to post‑sale optimization. You’ll work closely with customers, dealers, and internal teams to understand real‑world challenges, solve problems, and ensure Cat machines deliver unmatched value on every jobsite. In this role, you’re not just supporting the customer—you’re championing their success at every touchpoint.

Requirements

Technical Excellence: Engineering, commercial, or product support experience is essential for success in this role. Familiarity with NPI processes and how we partner with Dealers is critical. Demonstrated commercial expertise will set top candidates apart and place you at the top of our list.
Demonstrate creativity, foresight, business judgment and outstanding machine application or marketing/distribution knowledge .
Customer Focus: Knowledge of the critical customer requirements, values and practices that align customer needs and satisfaction to business decisions and ability to leverage that information in creating customized customer solutions.
Products and Services: Knowledge of Caterpillar products, services and go to market approach ; ability to apply knowledge of product and services to diverse situations.
Decision Making and Critical Thinking: Knowledge of the decision-making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
Effective Communications: Must communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations. Must have ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences.
Negotiating: Knowledge of successful negotiation concepts and techniques; ability to negotiate successfully across the organization, with Dealers and clients in a constructive and collaborative manner.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Value Selling: Knowledge of the principles and practices for selling products, technology and services; ability to provide overall product/service 'value' and to differentiate support offerings that address clearly understood customer

Nice To Haves

Experience in heavy equipment, mining and/or construction, with direct exposure to Large Track‑Type Tractors and applications across mining, quarry, and large earthmoving.

Responsibilities

Make market-driven recommendations on Percent Industry Sales (PINS), units and growth strategies across Mining and Construction industries to achieve PINS and revenue targets globally.
Support the development of defined value selling capabilities and marketing programs to achieve a plan for machine unit & volume targets, PINS objectives and price realization globally.
Lead global product initiatives for OPACC improvement and price/value assessments.
Lead price/value positioning projects spanning across regions and global price realization targets.
Lead analysis and maintain understanding of key competitors’ machine offerings and global merchandising strengths, weaknesses and tactics.
Be the “Go to person” for issues related to achieving sales plan (Pricing, Product, availability, coverage).
Be the Global Voice of Market input to the WW Product Value Stream Manager and LTTT NPI process.
Execute the Commercial and Marketing NPI workstream deliverables within given NPI programs.
Manage and remain up to date with new industry trends, changing technology and regulations affecting the competitive environment.
Act as the Value Selling champion for LTTT, ensuring the competitive position of Cat LTTT products can be communicated and demonstrated in the sales process to meet customer needs and win.
Develop and deploy product application and value selling training to Cat, Dealer and customer audiences.
Consult with Cat, Dealer and Customer stakeholders on machine selection, operation and application.