Senior Product Analyst, Fraud

Persona•San Francisco, CA

About The Position

About Persona Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly. We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live. We’re growing rapidly and looking for exceptional people to join us! About the role As a Senior Product Analyst, you will be the bridge between our Product teams and our Customer-facing Teams (Sales, Customer Success, Technical Services) when it comes to fraud investigation, insights and recommendations. You’ll also act as a trusted advisor to Persona customers, proactively conducting fraud investigations, identifying fraud vectors, analyzing data, and advising on solutions towards the ultimate goal of helping Persona customers combat fraud effectively using a wide range of Persona solutions. The ideal candidate is a self-starter who is eager to tackle tricky challenges through creative problem-solving, is curious and unafraid to work with new technologies, and is resourceful and determined in finding new ways to outsmart fraudsters. This is a unique opportunity to kickstart or level-up your career at a high-growth technology company.

Requirements

Experience: You have 4+ years of experience of using data to empower business decisions. You bring customer facing experience, and know how to synthesize your findings with different audiences.
Problem-solver: You love finding innovative solutions by connecting the dots in unexpected ways, while still maintaining a clear, logical approach to breaking down problems.
Proactive mindset: You're a self-starter who takes initiative and thrives in dynamic environments.
Data-driven approach: You bring strong SQL knowledge, paired with expertise in data analysis using Excel or Google Sheets.
Sharp eye for detail: You prioritize accuracy and maintain a high standard of quality in your work.
Clear communication: You’re an all-star communicator, and know how to tailor how you communicate based on your audience.
Fast learner: You can learn a new concept or technology quickly.
Team player: You collaborate effectively with colleagues - people enjoy working with you.

Responsibilities

Fraud Investigation and Audits: Investigate complex fraud scenarios through proactive and reactive fraud audits, identifying trends and vulnerabilities.
Reports and Presentations: Synthesize findings into clear and concise written deliverables, summarize actionable recommendations for mitigation strategies, and present them to customer leadership.
End-to-End User Journey and Architecture Review: Review customers’ templates, workflows, and decision-making processes to assess vulnerabilities and recommend improvements from a fraud prevention perspective, both prior to launch and over time.
Liaison to Product: Partner with the Product team to inform the Product roadmap, ensuring Persona’s tools evolve to address emerging fraud trends.
Customer Fraud Discovery and Education: Join customer calls to ask relevant questions that shape your recommendations, and educate new stakeholders on Persona’s approach to fraud and how to best leverage Persona’s fraud tools.