Senior Product Adoption Strategist, LCS US

Reddit

106d • $136,500 - $191,100

About The Position

Reddit is a community of communities. It’s built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 101M+ daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit redditinc.com. We’re assembling a collaborative team of individuals to drive Reddit Ads product adoption within our Global Sales organization and with advertisers. The Product Adoption team’s mission is to accelerate and scale the adoption of priority products and features to drive advertiser success and revenue growth. Product Adoption Strategists are Reddit ads product evangelists and experts. We are looking for our next team member who can help us to innovate and scale across our major programs. In this role, you will be responsible for scaling ads product adoption across the Large Customer Sales advertisers in the United States. You will partner with Sales to pitch, onboard, activate, and grow advertisers on our most critical product solutions and activate high-priority business opportunities. building global ads product adoption programs for advertisers and agencies. Your close partners include Sales, PMM, Product, Strategy & Ops, Enablement, and other PA team members. You will drive the activation of the most relevant ad products to meet our customers' performance goals. In particular, you will focus on Signals implementations and Shopping products utilization. You will need to enable and equip Sales with the right knowledge, training, collateral, market insights, and tools needed to drive customer success. You will work directly with advertisers to pitch, onboard, and activate across a variety of our product solutions. And you will advocate for the needs, opportunities, and gaps that Reddit advertisers experience with Reddit’s PMM and Product teams.

Requirements

• 5+ years of experience in digital advertising, sales, marketing strategy, operations, or relevant industries.
• A strong background in product adoption, growth, or sales strategy within the digital advertising industry.
• Proven ability to work effectively with partner teams, leveraging cross-functional expertise to drive program success.
• Proficient in Google Suite and Salesforce.

Nice To Haves

• Passion for understanding client needs and delivering solutions that drive their success.
• Solid familiarity with data analysis techniques and tools such as Mode, Tableau, and Salesforce to track key metrics and outcomes.
• Excellent program and project management skills, with the ability to prioritize and manage multiple initiatives concurrently.
• Strong written and verbal communication skills, capable of clearly articulating strategies and outcomes to internal and external stakeholders.

Responsibilities

• Lead efforts to scale the adoption of Reddit’s priority ads products, increasing advertiser engagement and revenue.
• Develop and manage programs to support product adoption across Large Customer Sales (LCS) advertisers and sales teams in the United States.
• Work directly with advertisers to identify, pitch, activate, onboard, and grow clients with strategic product opportunities.
• Partner closely with Sales, Product Marketing Management (PMM), Strategy & Operations (S&O), Product Adoption Strategy & Operations (PASO), Enablement, and Product teams to ensure seamless knowledge transfer and alignment of strategic goals.
• Equip sales teams with the necessary knowledge, training, collateral, and market insights to effectively position and implement Reddit's ad products.
• Advocate for advertiser needs and identify opportunities and gaps, providing feedback to PMM and Product teams to inform ongoing product development.
• Partner with Sales and Strategy/Ops leadership to understand progress to goal and identify steps that can be taken to accelerate outcomes.

Benefits

• Comprehensive Healthcare Benefits and Income Replacement Programs
• 401k Match
• Family Planning Support
• Gender-Affirming Care
• Mental Health & Coaching Benefits
• Flexible Vacation & Reddit Global Days off
• Generous paid Parental Leave
• Paid Volunteer time off

What This Job Offers

• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees